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Posted on Nov 21, 2008

The Knights who say "Free"

It's a great day for Python fans -- Monty Python has posted vast collection of best content on their own YouTube channel. This simultaneously undercuts unauthorized sites and drives traffic to the Python site where fans can by books, cds, t-shirts etc. The strategy of giving away infinite goods to promote scarce goods has worked with music, as proven by Nine Inch Nails and Radiohead.

Like these two bands, Monty Python boasts a loyal, semi-fanatical fan base. There is every reason to think a business plan based on giving fans what they want, rather than suing them, will work for the Pythons as well.

"Always look on the bright side of life", indeed.

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© 2008 Digital Freedom Campaign

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