Posted on Nov 8, 2008
Links for 2008-11-06 [del.icio.us]
- Branding Yourself as a One-Trick Pony | Mutual Attraction | Fast Company
So, your challenge as an employee is to manage your brand in a way that allows you to initially position yourself as an expert in one thing while also exploring opportunities for brand extension. That way, if you decide to move from being the donuts specialist to a pizza peddler, you've already built in some optionality. - Breaking News, Current Events, Latest News and World Events at allvoices.com
- PressThink: If Bloggers Had No Ethics Blogging Would Have Failed, But it Didn't. So Let's Get a Clue.
"Those in journalism who want to bring ethics to blogging ought to start with why people trust (some) bloggers, not with an ethics template made for a prior platform operating as a closed system in a one-to-many world." - Listening to many voices through social media measurement | Cision Blog
We did a quick study of social metrics for a group of 200 blogs, all well known. Within that group, no more than 35 percent of the time could any single metric accurately predict which other metrics would also rate a particular blog in the top 10 percent of the group. - BBC NEWS | UK | Crew sacked over Facebook posts
In a statement, the airline said: "Virgin Atlantic can confirm that 13 members of its cabin crew will be leaving the company after breaking staff policies due to totally inappropriate behaviour. "Following a thorough investigation, it was found that all 13 staff participated in a discussion on the networking site Facebook, which brought the company into disrepute and insulted some of our passengers.
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