New Site: Legacy Pictures

http://bigseadesign.com/blog/wp-content/uploads/2008/02/legacy.png' title='Legacy Pictures' align=left" alt="'Legacy Pictures' style" />Am just finishing up work on Legacy Pictures - a local videographer and photographer who is launching his 'second career' after 20 years in sales. Thanks to Charlene Foote, who helped me out with this one in a pinch - we worked together with Mark to integrate his …

Internet Love Song

LOL and all of that. Reminds me of middle school. I love new media.

Free legal forms

Social networking works for me. Especially when the wiki mentality brings me DocStoc, a repository of any and all kinds of professional documents made by and for users. For free. Need a lease or contract? Very helpful for starting a new business, too. Like, say, me.

New Project: Savvy Buzz

Just started work on redesigning a website for Savvy Buzz - a local publicity/public relations firm in St. Petersburg.

http://bigseadesign.com/blog/wp-content/uploads/2008/02/savvybuzz.jpg' alt='Savvy Buzz Website Design' align=left" />While Cassie liked her original design and layout, the colors don't match those used in her print materials. The site also fails to convey her …

Work with - not against - your brand disciples

The lesson, plain and simple: if you don't embrace it, someone else will.

We're talking mostly about new technology here. Keeping up with the times. Utilizing it - not fighting it. We're talking about YouTube for one.

The National Hockey League started seeing …

Know your audience.

Whenever you're communicating, one of the most important things you can do is take time to get to know your audience. To whom are you speaking?

Using relevant references - especially when you're selling something to people who aren't a part of your immediate cohort - …

Iphone January Update

While I'm pleased that Apple has built in all kinds of new features, I'm still peeved that I'm unable to do some basic things on my $400 Iphone. Like send a photo via text. Or receive a photo via text.

I mean seriously: these are things I've been able to do with my …

Just an FYI . . .

In case you've been looking for me. I haven't been in the office, nor online at home. We spent the past four days packing, cleaning and moving. And we're almost done. But we don't have internet until Friday between 2:00 and 5:00 pm. So please, do be patient with …

Top 10 Gadget Ads of 2007

It wouldn't be a new year without a countdown (or 20). Keeping in line with my interests and profession, I think this is my favorite countdown.

From Wired mag, the Top 10 Gadget Ads of 2007.

Holiday Stress

I know there's holiday stress for everyone, but this year, for some reason, I was more stressed than ever. In addition to the usual gift-buying and no-money-having, I also have my usual Xmas party which was larger than ever, and my parents staying with us in our …

Email Marketing Yields Highest ROI

An interesting study about the state of email marketing was just published by MarketingSherpa. It's an annual study, so there's interesting longitudinal data with which to compare.

Of particular note:

• Marketers are getting wary of email marketing; or at least, …

The Best Page in the Universe

I like Crocs. They are perfect for walking my dog through wet grass in the morning; for canooing and wearing around a campsite. I can hose them off. I do not wear them out at night; and no farther than my local Publix.

All defenses aside, this is funny anyway.

Your Face, Our Balls

If the colleague who sits next to you butts into your conversation just one more time, and you've already glared at him with your most vicious evil eye, why don't you invite him to a round of Faceball?

Email standards

We've all seen it in our inbox.

The 'This message appears to be junk,' dotted with little red or blue X's. Load images? Not if it means another 'click.'

In designing your company's email messaging (wait, you are doing email marketing right? Come on - it's practically …

Give me football or give me death!

Quote of the week: The right for every man to watch any NFL game in the privacy of his own living room was "as American as waterboarding."

But seriously. I'm well aware that to watch my team's games, I'll have to either buy the DirectTV package or visit a local sports …

25 Days . . .

To devour all that is the pre-holiday advertising onslaught. Sunday paper inserts are my favorite, but I even enjoy the jingle bells laced throughout every tv spot. Not to mention all of the clever Flash e-cards being sent around by media agencies and other webby …

Dove Inspires Backlash

Dove recently seeded a couple really impactful viral vids that illuminate the multitude of images of beauty that bombard us everyday. The ads are shocking and sad, and also very very realistic. They make you think. And they're a great social commentary.

Unfortunately …

Holiday Greetings

Of the merry variety are coming soon from Baisden + Co. We're pretty dang excited about our idea this year, so stay tuned.

Oh, and check out my first ever iMovie. I love Apple products. Everyone's a cinematographer!

Moving (again)

http://bigseadesign.com/blog/wp-content/uploads/2007/11/img_0009.thumbnail.JPG' alt='Andi's Office' align=left" />Moved into my third office in 7 months today. I think it's the last though - woo hoo!! And now i have a huge double french door to stare out all day . . . ah my first space with natural light - or at least a view of it. It's refreshing and makes staring at a computer …

Quantifying the Immeasurable

As I build my media plan for AOL Instant Messenger, a project for my Strategic Media class and for the AAF's student competition, I am finding myself at a standstill.

Traditional media measurement concepts can't even begin to address the ideas in my head. How do you …