Posted on Feb 13, 2009
If you haven't hopped over yet there's 2 new tees up in the shop. Our first pure 'brand' tee:

We held off on doing something like this for a while because we wanted to push the our 'series' tees with a loose narrative and continuity before we got to pushing the brand. Now that we've made some headway on that front we felt it was right to put out something a little more brand heavy. All non-series tees (like 'swords') will always cost less since they tend to be simpler designs and don't come with custom hang tags. Also this tee is a test in printing on a slim-fit unisex tee so the girls finally have something to buy! We've even got extra small sizes for the ladies (or little dudes no disrespect intended!).
Up next is the 'Goon Squad' tee which continues the "Don't Trust It" series:

We came with a literal translation of the title on this one w/ a dude on some ski mask thuggery. The real point though is knowing that your enemy can come in any kind of 'costume' whether it be a ski mask or a 3 piece suit.
We're currently in the process of redesigning our cart to better show off the separation between regular and series tees. We plan to introduce the first tee of the next series soon so we we're waiting on when it makes sense to separate out the different tees. So, Yeah check out more pics of the tees in the shop and get ready for more AOK goodness in '09!
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