I think that every communicator has their own grid that they use to form a talk-- and there are a lot of solid resources out there if you're looking to hone your gift. (My personal fave has been Andy Stanley's Communicating for a Change)

All of that to say, here is a grid i use when prepping a message--

Burden of Communicator: Flexibility Is Key S.P.A.N.D.E.X.

? STYLE BEST RECEIVED- As a communicator it is my responsibility to KNOW MY AUDIENCE and hold the methodology of HOW to communicate the Truth in a timely manner.