Posted on Feb 8, 2009
What Website Statistics Program Should I Use?
Knowing how much traffic your getting, where it's coming from, and how it's coming is crucial to when owning a website. Statistical information can play an important part in how your website is performing and what it can do better. But what website statistics tool should you use? You can use Woopra (which is a website statistic software), Webalizer, and other programs in which you can download or you can use Google Analytics.
Google Analytics is a web based application in which you can track your website stats statistics, search statistics, visitor statistics, and much more. I'll be going over the rest of Analytics features later in the post.
First lets get you started. To sign up with Google Analytics all you need is your website and Google ID. From there fill out the required(accurate) information about yourself, your website etc. After they will provide you with a tracking code which you place just before the <body> tag on your website. If you have your own Wordpress blog, this tag can be found in the "footer". After you have all your tracking information filled out it may take a day or two for Analytics to start gathering data.
Now the features.... Google Analytics is one of the most versatile Stats programs on the web, giving you tons of reports and information on where and when your traffic is coming right from the largest search giant itself. Below I've listed just some of the things Analytics tracks.
- Where visitors are coming from.
- New Vs Returning Visitors.
- Languages your visitors speak.
- Number of Visits.
- Number of page views.
- Average number of page views.
- Time your visitors spend on your time.
- Bounce Rate.
- The Loyalty of your Visitors.
- The length of visits.
- Number of pages each of your visitors is viewing.
- What Browsers your viewers are using.
- What operating systems your viewers are using.
- The screen resolution and screen colors your readers are seeing your website in.
- Traffic sources including: Direct Traffic, Referring Sites, Search Engines, Keywords and more.
- Content including top content, content by title, content drilldown, top landing pages, and top exit pages.
If that wasn't enough, there are plenty of other features of Google Analytics which you'll discover after using it for a short period of time. For more information on Google Analytics you can visit their website or you can send me an email with any questions you might have. Analytics is a great product and is essential for any website owner wanting to know how they are doing, right from the biggest referrer on the internet......Google.
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