Okay.

It's spring now. It's been the better part of a month since the RPM thing. I've had sufficient time to recuperate, I think. Back to thinking about the Very Us Artists. VUA started out as my friend John's passion project, and he got me excited about it, but until now I've been doing little more for it than contributing music. Now I have a bigger role to play.

Really, the work should have been more evenly divided earlier on. But distance and the confusion of starting up a project led to me not being able to do everything I could. Now I have a more defined role within the project, which is much better and gives me something more useful to do than asking John how it's going and just throwing ideas at him. It's my job to try to figure out how to better promote this thing.

I wish I had more time. I don't think it's possible to impress upon people without kids just how much time kids take up. It's one of those things that just has to be experienced. Not that I'd ever want to give up my kids or anything - no way - but having them does limit time and make my free time unpredictable.

But the more narrow focus allows me to make better use of the time I do have. So I have a couple of leads I need to investigate and some ideas for promotion. I'm thinking that VUA would benefit from some kind of viral marketing campaign, and if what I have in my head can possibly make it into reality, I may have a good idea. There is a character John and I created some time ago who I think would make an excellent spokesperson for VUA. Actually, he's a horrible spokesperson for anything, but that's what might make him good. It's a variation on the character, really, but very close in spirit, especially considering that he was originally conceived as the antithesis of an extremely popular marketing figure. I'm excited about the idea, but it isn't entirely fleshed out. And it would be hard to pull off, as the concept in my head certainly wouldn't be to everyone's taste. Certainly it would be called surreal dark humor.

On a more album-specific level, there is promotion for the soon-to-be-released The Future Is Now to think about. It's an album of songs purportedly from the future, recorded by various artists (as always). I love the concept, but our budget for promotion is pretty close to nothing, and this is the sort of concept that would benefit from a big-budget promotional scheme. Of course, what isn't?

So I'm thinking and thinking, and hopefully some good ideas will pop into my head or I'll come across some sort of promotional opportunity. We shall see.

Anyway, the season of rebirth is here, and it's time to get things going.