Yahoo Closes RSS Ads, But This Is Only…

Posted on Feb 4, 2009

Yahoo Closes RSS Ads, But This Is Only Small Part of Big Change Coming

It has been reported by the Silicon Alley Insider that Yahoo is closing their RSS Advertising solution.

Not much word on why -- a Yahoo spokeswoman provided this statement to SAI:

Yahoo! is closing its Ads in RSS effective February 2, 2009. The beta program, which enabled publishers to place contextually relevant ads on their own site, was available to a targeted group of small online publishers. We have ended this beta program to focus on other more broadly used ad products for our publishing partners such as Sponsored Search and Content Match.

Silicon Alley isnt really sure why Yahoo is making this move. However, here at Crenk we know that this is just a smaller part of the big move coming from Yahoo. I have heard from inside the company that they are going to be closing a lot of departments within their contextual advertising network. Major changes will be coming with the next three months.