If you haven't come across this book by Bill Tancer, force yourself to. As heard on NPR's 'Talk of the Nation', ABCNews' Sci-Tech Blog, as well as a columnist for Time Magazine, Tancer's book is a data-driven glimpse of the hive mind of online searchers and trends.
I enjoyed the sociological data romp that was Freakonomics, [...] type="text/javascript">SHARETHIS.addEntry({ title: "Must read: 'Click', by Bill Tancer", url: "http://www.daynw.com/must-read-click-by-bill-tancer/" });>