Overview
GCA Strategies, America's top public affairs firm for winning political and community support for controversial land use and public affairs projects, came to Easily Amused looking to revive it's branding and web presence. The challenge was to create a web presence for a company that's had a website since the early 90's with a fresh, new and fun that doesn't dilute it's strong brand message and maintains it's corporate integrity. We were challenged to implement WordPress as the CMS which would: - Alphabetically organize hundreds of books and articles - Integrate newsletter functionality into WordPress that would send out 3,000 + emails directly from their site - Manage their employee roster and bios complete with individual contact pages - Update recent success stories and news entries - Easily manage their entire sites content.

Solution
We worked with GCA Strategies every step of the way, using the Easily Amused client questionnaire--which they had thoroughly completed--as our blueprint to understand their brand and breath new life into their web presence. Oh yeah, we did all of the other stuff too. We fitted the new GCA Strategies site with everything they wanted, all the way down to a nifty little feature that let each one of their employees have their very own bio and contact page. Not to mention the WordPress integrated newsletter, alphabetically organized books and articles section, as well as the ability to easily manage their entire site. Also, we built the CMS to be bullet-proof: this means that it safe-guards against the look and feel of the site being broken by potential user error. Easily Amused worked closely with GCA to develop their brand along side of their website, so once the project was finished, they had a brand new website and a stunning corporate identity.

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