Cooper Union has a fresh new look. Dimensional, colorful and full of new life. Am I a fan of it? Not yet, but maybe it will grow on me. There's a good overview on The New York Times by Steven Heller pointing Doyle Partners as the creator.

"to design a logo that "transcends history, tradition and culture; and to embrace the future."

I'm unsure about the "embrace the future" portion because decades ago the public made some pretty odd predictions about the future which we are now living in and they were, well ... wrong. So is this the future of Cooper Union?

I agree that the logo works very well, it's a good design and they made it work in still and motion versions (see video above). But I really miss good ol' typography and that leaves me yearning for something a bit more traditional. Something like the type design by Herb Lubalin shown above.

Thanks to DO for the insight