Macy's Puts Thanksgiving Day Parade in Fans' Hands
Thumb-Powered Flip Books Are Given Away at Holiday Events Nationwide

The world-famous Macy's Thanksgiving Day Parade is the official start of the holiday season. And this year, those who attend Macy's holiday events in select locations across America will also be able to experience the excitement of Broadway's longest running show through the magic of flip books.

Macy's Thanksgiving Day Parade flip books play live-action video clips in full-motion with a simple flip of a thumb. Each flip book features two festive and familiar parade scenes including crowd-favorite Tom the Turkey making his annual pilgrimage down Broadway, and Santa's gala arrival at Macy's during the parade's grand finale.

Photo:http://www.ereleases.com/pr/2008-Flippies.jpg

"Flip books are the perfect way to bring the magic of the Macy's Thanksgiving Day parade to people across the country while also giving them a nostalgic, commemorative keepsake they'll treasure forever," said Jeffrey Kay, President of Flippies, who produces custom flip books for businesses who use them primarily as promotion and event giveaways, interactive brochures and trade show handouts.

Originally invented in 1882, flip books create the optical illusion of motion when images stacked in sequential stages of movement are flipped. Flippies has reengineered the original flip book concept using patent-pending production techniques to create the most engaging, entertaining flip book experience ever. The result is a high-quality flip book that plays back crystal-clear clips of full-motion video with a simple flip of a thumb. "What's old isn't just new again, it's also improved," said Kay. "In this age of multi-platform, high-tech interactive marketing the simplicity of flip books is not only refreshing, but its illusion is more captivating and engaging than ever."

Flippies has created ...