Regarding email

I was recently asked to shed some light upon email marketing, whether it 'can' work and what are the problems faced when trying to reach audiences through email.

Consent

I'd say that the strongest

Spontaneous Easy Interface

If you're designing rich media sites, interfaces for devices and portals, real world bluetooth content messaging, and if we want to branch out and grow into a real entertainment brand of tomorrow - you'll soak up every aspect of these videos, whether you are designing …

Touch the Future

2007 feels like a good year. Perhaps a few years on since 'the year of the mobile phone' but not too late either to be the year of the 'mobile phone interface'.

The year beganwith announcements from Apple for their iPhone garnering the usual following and press …

Watching data as it moves across time .. so much more useful.

Watch the video (below). Its stunning.

Usually we just see snapshot graphs of one moment in time, eg Aug 2006. Seeing how data and statistics grow and change over time gives us context to understand effects or look at what happened in that time period.

The power of the …

Apple of my eye

A few Apple-esk thoughts for the day. The new OS X operating system is being delayed until October this year although the iPhone is still on track. Patents point to Apple integrating the iPhone in a much closer way to the whole Apple (so-called) media experience …

Geeks are specialists

Geek: a person who is fascinated, perhaps obsessively, by obscure or very specific areas of knowledge and imagination

Historically we associate 'geek' with computer nerds who may be struggling socially, possess above average intelligence and probably more than a few pet …

Get in with your core 1%. Do the ground work and use the technology at hand to make people connections

Some of the most vibrant spaces online are social networks. They are the hubs of person-to-person communications that remain open to the wider group to view and get involved. Tools to do so are easy and accessible, and participants are free to join conversations at any …

User interfaces in Finance

Finance requires security, accountability, dependability and today - accessibility, where simplicity and usability are a given. In determining the best case for interface design we take these goals and reduce them to their simplest form so that users may quickly and …

Viral or Targeted?

We hear a lot about doing things 'virally', but its not always the case that 'viral' is the best way to go. A clear example of this is some work we had been doing recently for Yahoo! Mail, where they wanted to directly attract their users who were already using their …

Buzzwords and Bandwagons

I was recently asked to cast an eye upon the web and make a few comments on what I see coming up soon. Of course, any decent star gazing activity should be accompanied by some up front historical context and grounding. Lets begin.

2006 was the year when UGC and virals …

STF!&*? is so 1.0

Send-to-friend is so passé.

We've always been able shout out about stuff that we thought was cool, would make it big, or simply just tickle someone else' fancy. In more technical speak - peer endorsement.

Some time back towards the dawning of the so called web …

My rant of Brands and those who need your genius.

Who would you fancy working with?

Clients who are emotionally stable and intelligently sharp. They know their brand and markets well and they are motivated and excited about what they do.

I'm annoyed with clients who get cold feet or people who say 'no' before …