It would be a marvelous world indeed, if every comp/design ever produced was received with adornment and praise. The truth is, as designers, when we submit any comp - we expect that. This type of speculation is perhaps a bit naive - but we wouldn't put anything out we didn't think was founded in solid design principles and decisions. Well, that's not totally true, occasionally we do have to put out work we feel could be better, given the proper amount of time. But for the most part an ill-received comp is not unlike a cold cup of water to a sleeping face, shocking.

"We hate it"

If one could predict what projects are going to go awry and why - perhaps the "Designer's Crisis" could be avoided. It seems there are a few situations I have found in my limited experience which have a higher risk than others. It's tough to design for designers, work under tight deadlines, and to follow someone else's brand guidelines while resisting the "Designer's Touch".

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