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Posted on Nov 24, 2007

Good, Cheap, and Fast

Theresa Tran, of Tease Marketing, once said something to me in a conversation that resonated heavily, "You have good, cheap, OR fast, you get to pick two." After mulling it over in my head for a little while, it made perfect sense. And as I broke off to go start my own business, it's something I chalked up as a cardinal rule.


"You have good, cheap, or fast, you get to pick two."


I have been on my own freelancing (or running my own business) for nearly six months, a few things have occurred to me. Cheap is a relative term - relative to the client paying the money as well as relevant to what you're making across the board for all projects. Good, when doing business for yourself, isn't so much an option as it is a requirement. And lastly, fast is the speed at which we do business period - people want everything yesterday. So do clients really ever pick two out of three? Or do they just automatically assume to run the table. After all, the customer is always right.


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© 2007 eleven3

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