"It's been awhile" is how I seem to launch into every blog post of late. My strategy has been the somewhat defensive, "duck* & cover." If I were to drink the blogging koolaid, I would know that blogging is essential to my business. If only...

So how does the, "duck & cover," strategy fit into my bigger broader strategy of doing great work on the web? It doesn't - it just means that I'm scared. I've started countless entries only to have them peter out into random generalizations. None of them have been post worthy, not one. If I'm going to write something, it better be good, or else what's the point?