Nudie is the "naked truth about denim". Indigo is the living color that fades and together with your lifestyle gives denim its character. The longer they live the more character they get. Besides leather, only denim has the ability to age so beautifully - formed by its user into a second skin. Jeans are a lot more than just a piece of clothing; a pair of jeans is like a second skin, naked and personal = Nudie.
