Based in Northern Italy, 55DSL specializes in street wear for urbanites. If there's one word that sums up the 55DSL attitude, it is "fun". If that sounds a bit over-the-top, consider the evidence. Created in 1994 as an experimental spin-off from Diesel, the brand rapidly established its own exuberant identity. Now a company in its own right, it both complements and defies its parent.
