The other day I was checking QBN, and saw a thread titled ‘Free Portfolio Website’. The thread with the spam-sounding title turned out to be an invitation to beta test a new CMS ‘4ormat‘ (yes, I know it doesn’t add up) geared towards the ‘creative professional’. This one is the latest addition to a list that includes Indexhibit, Indxr, Cargo, Krop, Core, and probably more that I’m not aware of. Suddenly every Tom, Dick and Harry with a bit of PHP knowledge and a copy of Photoshop is building a bespoke system that allows designers to create homogenous portfolio sites.

First of all, there’s nothing wrong with the portfolio CMS. For most its an incredibly useful (and timesaving) tool to publish their work online in a structured and direct manner, foregoing unnecessary visual clutter for a focus on content.

But.

What started as something that grew out of a personal need (Daniel Eatock needing a system for his portfolio, and then releasing it to the world as Indexhibit) has become the goal in itself it seems. Your portfolio is only as good as the CMS you’re using. Me? Yes, I have accounts at Cargo and Krop — but I still have to use them. The reason why I don’t want to make the jump is because despite the qualities of both systems there would be more focus on the fact that its a Cargo or Krop portfolio instead of a Muller portfolio. See what I’m getting at?

When Indexhibit was launched, it felt like a real invisible tool that would allow you to publish your work: no fussy styling, no branding — just the work. With each subsequent system that gets launched the CMS branding becomes more prominent, taking focus away from the work. The success of Indexhibit sparked a trend of portfolio systems, some hosted (Cargo, Krop, Behance,…), others where you need to put in some extra work (Indexhibit, Core,…), with people racing to get private beta invites (yes, guilty as charged) to see what the fuss is about. While some systems make perfect sense —Krop is a job board, so why not integrate a portfolio, and Cargo grew out of a modular gallery system — while I get the feeling others are being created as a means in itself. Is it the new black?

Is it because designers are inherently curious about new technologies & services, or are we just being trend whores who want to be able to say “Oh yeah, I host my portfolio on the XXXX system” and hop from system to system — which kind of defeats the purpose of using them in the first place…