Posted on Mar 8, 2007
Designing a website for your own company is a pain in the ass. There's many things to take into account, such as, you don't want it to be too flashy, but you don't want it to be too plain. You want it to be pure (the way you like to do things), but it still has to appeal to people who may not get what your "pure" is all about. You want it to be original, but you don't want it to be too original -- to the point it's unfamiliar to many users. Like I said, it's a pain in the ass.
The nature of this task is that you'll never be happy with it. With that being said, I'm still proud of the new design. It uses modern web design techniques, while adhering to my simpleton approach. I'm not a "curve" designer. I like lines and sharp edges. I don't mind gradients, but only if they're subtle. I don't like big animations, but I do like interactive features that blend in.
What do I like most about the new design? The dark colors and the lack of green that was in the previous design. I also like the content separation that's naturally made by the width of the logo. As with most of my designs, the site is very printer-friendly. Using CSS, I was able to make a very simple, but useful print-friendly version of all of the pages. This really shines when you try printing a blog entry.
I'm not the greatest designer, but I do my best. I'll be the first to tell you that my main concern is talking to search engine bots, not the aesthetics of the user (although that is important). I'm an SEO guy and I can't think any other way. It's more important to me that someone can find my site than if they like the design of it. However, if they like the design of it, even better. ;-)
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