In a quest to keep up with the mediocre "casual dining" chain restaurants, Applebee's has cooked up a new logo (I think I should be working more puns into these blog posts ). If you recall Ruby Tuesday released their new logo just a couple weeks ago. Applebee's is striving to regain the top spot in mediocrity.

before: after:

It is nice to see a much less "street sign" type look in the new logo. The color palette gives the new look a much needed push into the present. There is just something about the typography that rubs me the wrong way, though. And the combination of the tagline font and the logo font just looks off. But honestly, like I said in the Ruby Tuesday post, I couldn't care less about the new logo until you do something about your interior design. I will never be able to enjoy my bloomin' onion at one of these restaurants until the faux-retro junk collages are off the walls.

See you next week with a new TGI Friday's logo to report, and a new Chili's logo shortly after.

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