According to this Gizmodo post, Dieter Rams' (a designer for Braun in the 50's and 60's) work can be seen influencing the designs of one of the most currently prominent industrial designers, Apple's Jonathan Ive.

Dieter Rams' 10 principles for good design:

• Good design is innovative.


• Good design makes a product useful.


• Good design is aesthetic.


• Good design helps us to understand a product.


• Good design is unobtrusive.


• Good design is honest.


• Good design is durable.


• Good design is consequent to the last detail.


• Good design is concerned with the environment.


• Good design is as little design as possible.

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