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    <title>Jeff Alford</title>
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    <description><![CDATA[2006 was the year that saw DJ-Producer Jeff Alford break out into the international dance music scene with his album Heart of Trance and his award wining-video to the album's first single 'Visions in Space'.  However, his story started much earlier.
1998 was the year when Alford was part of a Hip-Hop band called Little Buddha in Lebanon. The experience gave Alford the confidence he needed to go solo. In 2002, after intensively studying the recording arts in America, Alford released his debut album "Down To Earth".   The 30 track Hard Trance/Hard House double album was released through his own Jamixart Productions label. 
His trance track "Reaching the Top" was selected for inclusion on the 'Hot Clubbing Vol.5' dance compilation CD in 2003 with 1.3 million copies released. 'Hot Clubbing' was released in conjunction with The Daily Star & The Express newspapers in the UK. The mix was also selected as background music for the television advertising campaign, which included broadcasters such as MTV, Paramount, C4, C5 and Sky One. 
Alford licensed the album 'Down to Earth' to Nonego Records in 2004.  The track "Feeling The Energy" from the album appeared on the "Psychic Vol.1" compilation release and Red Earth Studios Ltd (Powerboat P1 World Championship Mid-Season-Review).  5 mixes from the album were selected for the background music broadcast on Sky Sports, and The Sailing Channel). 
Alford's follow up album "Space Invader" was released in 2005.  The album featured 12 tracks of Hard Trance/Goa Trance.  This was followed by the album 'Heart of Trance' in 2006.  The Hard House and PsyTrance album was licensed to Aardvark Records. 
Alford produced and directed his debut promotional music video for the single "Visions in Space" - which went on to receive the International Music Video Award at the Cravefest Music Award held in Toronto, Canada in the "Most Original Video" in the Signed Electronic category. Exposure through Foot Locker's 2,500 North American retail outlets brought Alford's video to 38 million. The video has also aired on Canada's main dance music video broadcast channel BPM:TV, which boasts 20 million viewers, and numerous other music video channel s around the globe.
2008 sees the release of a fifth album bringing new sound : "Dreams - Heart Of Trance Part II".  The album is released under Jamixart Productions and licensed to Aardvark Records. This album sees Alford once again returning to the PsyTrance helm. 
2008 is also the year of the G.T.S. (Global Trance Session) tour with Alford mixing LIVE, non-stop remixes: hands-on his gear, no cds, no vinyls used... Which makes his concerts unique as there is never the same progression in sound.]]></description>
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      <title>On top of this world</title>
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      <pubDate>Sat, 06 Dec 2008 21:18:09 -0800</pubDate>
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      <description><![CDATA[<p>&quot;On Top Of This World&quot; music video</p>]]></description>
      <pubDate>Sat, 06 Dec 2008 13:59:50 -0800</pubDate>
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      <pubDate>Sat, 06 Dec 2008 13:16:06 -0800</pubDate>
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      <title>Press release</title>
      <link>http://virb.com/jeffalford/posts/text/968404</link>
      <description><![CDATA[Monday, May 19, 2008

Jeff Alford releases new album "Dreams: Heart of Trance Part II"

Aardvark Dance and Jeff Alford team up once again for the release of his new album "Dreams: Heart of Trance Part II" due out in July 2008. The album has already received support from top international DJ Yahel. The Israeli DJ offered Alford a 1 hour slot on his DI radio show to promote the album and Alford's GTS - The Global Trance Session.

Alford said: "Getting support from a 28 Dj in the world Dj Yahel is simply wicked, I know that it will open more doors in the near future". Jeff continued by saying: "What you heard in my live act is just the beginning, there is much more to come as changes in sounds are constantly being made to reach perfection in the mix. I hope that you'll be ready for the next radio show... or even better a live concert!"

Alford and Aardvark Dance came together back in 2006 to work on the psytrance album "Heart of Trance" - with singles that went on to hit radio, record pool and DJ charts around the globe. Alford even went on to scoop up an international video award for "Visions in Space".

There are producers who understand the collective psyche of the dance floor and there are those who don't.  Alford is very much the former. Alford has made a name for himself creating multi-layered gems that push the buttons of the mind, body and soul. While accusations of 'by the number' productions have been levelled against recent trance and psytrance releases, the same can't be said for the 12 tracks that feature on Dreams.

It's the passion that hits first - clearly heard in the highs, the lows and the wee dark places in Alford's tracks. It makes for evocative experience. The album kicks off with ' God in ourselves', a powerful, deeply rhythmic track with dark edges punctuated by undeniable moments of unconstrained euphoria. Alford's trademark use of spaced out acid synth sounds is pure head candy.

'Essence of eternity' gives a glimpse of Alford's playful side.  The big bass sound and punchy synths gel together in a way you wouldn't have thought possible.  Things get epic with ' On top of this world', atrack goes back to one of Alford's favourite subjects: galactic activity. The music here reflects that mood and enters a distinct psytrance space once again; strong beats mixed in with an effective sample set.

'The path to enlightenment', ' Healing effects' and ' Greater than the sunlight' mix psytrance with Alford's love of broken beats with stronger kicks, heavier sounds and percussion. These are morning monsters for any psytrance floor.''Fly with an angel' and ' Love of the earth' show that Alford can still get loved up with his psytrance.  'Dreams' is a perfect mix of a maturing talent, a surety of confidence, personal insight and fun.

Advance CDs are available through Kunaki (www.kunaki.com) and CDJShop (www.cdjshop.com).  Downloads are available on iTunes, Amazon, Trackitdown and other major download services.

GTS is produced and remixed by Alford live, without CD, vinyl or computers. The show features Alford live with instruments.

END

For more information regarding this press release, please contact Alex di Savoia:
Tel +44 (0) 1326 376 013 or email alex@aardvarkrecords.co.uk or visit www.aardvarkrecords.co.uk

For more information about Jeff Alford, please visit www.aardvarkrecords.co.uk/jeff_alford.htm]]></description>
      <pubDate>Sat, 06 Dec 2008 15:41:33 -0800</pubDate>
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