Last night was all about Google Analytics. Which was well timed, as Google Analytics has started juicing and created a well rounded, robust, analytics package.

This SEMpdx Hot Seat's (btw - did you guys realize that SEMpdx is really annoying to pluralize or add possessiveness to? SEMpdxes? SEMpdx's? Just really annoying.) featured guests were Eric Peterson and Ian Lurie. Enough with this semi-formal writing...

6:10pm - Mirror Pond

Eric Peterson is giving a high level introduction to the wonders of GA 3.0. Highlights include:

• Custom Reporting


• Advanced Segmentation


• API Access (will allow integration of analytics into proprietary reporting and data collection ZOMG this is so awesome!!!! OMG OMG ESPN BBQ IMHO - this will cut down reporting time by ... some large percentage!!!!)

Eric's slick, but he didn't speak long. I think he's going to be more interesting when we get to the Hot Seat.

6:20pm - Same Mirror Pond

Lurie time. Ian's got a presentation on segmentation. Ian does a great job of introducing the topic and showing a real world example. He used the latest fad of charging a fee on airline luggage. I'm going to use a different, more Web relevant example. Audience Segmentation is essentially treating visitors as tags. On a blog, or bookmarking site, we use tags to identify where a post, link, etc. belongs.