This morning I was greeted with a treat from my good friend Hilker. The gist of the morning surprise was that WOWOW is giving you the power to direct a video of Radiohead's song 15 Step through a dedicated page. You can choose from 12 different angles to edit your video of 15 Step, played live during last band's Japanese tour.

Holy shit right?

Wrong. After you're done editing your video, you can register with the site and then they give you a badge to embed whereever you please.

Wait...Holy shit right?

Wrong. The badge simply takes you to here, where you can see Teen Beat style photos of the band and look at Japanese characters while wondering where things went wrong.

This is a massive blunder from two entities that rarely make massive blunders when concerning technology. Radiohead has been at the forefront of music distribution and Internet/Web savvy for a long time. Japan has given us the USB necktie. Clearly, these two should have pulled off something better than this.

While it irritates me that I cannot share my directorial debut, and it pains me that yet again someone drops the ball on using the Web to spread both culture, technology, ideas and joy; I must say, go make your own video, because it's still really fun.

Just be sure to call everyone over to your desk when you're done.