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02.CHE POSTER1968.jpg, originally uploaded by jimfitzpix.

That's the original poster and Jim Fitzpatrick is the original artist behind it.

I happened across it when I was looking for source material for a new drawing. That image of Che has become rather iconic over the years and like many iconic images we think very little of their creators. Usually it's just what they may signify or represent that occupies our thoughts.

One could make the claim that this image even inspired an artist such as Barbara Kruger to do her epigrammatic work. By using the graphic elements of such a powerful image- and all the associations given it- her work acquires an intensity it might not have had.

One thing I thought was odd about Jim Fitzptrick's work is that he now primarily does model photography. Given the Babara Kruger image below though, you could say they also have that sensibility in common.