This afternoon Apple posted the new HD trailer for Roland Emmerich’s new Film 2012, an “epic adventure about a global cataclysm that brings an end to the world and tells of the heroic struggle of the survivors”. It amazes me how terrible the effects look in this thing. It’s so bad in fact, that I’ve come up with a new theory. Whenever you attempt a realistic effect, i.e. recreate something that we could actually see in real life, it cannot and will not ever look believable.

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posted by Christopher Schnese