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Imported on Oct 31, 2009

IKEA's Futura is Verdana.

Trademark blue and yellow tiles and flatpack trolley. I'll return it when I am done with it. New 2010 catalogue. Always on time! I like the design, the price, but not the typeface. 2007 catalogue ad. 2010 catalogue ad. A bunch of GNEJS. An item from the latest IKEA PS line, a lamp by Front design. TÅRTA MÖRK CHOKLAD. What typeface am I? Meatball ad in parking lot. The menu's new look. New type vs. classic type. smaklig måltid back then. SMAKLIG MÅLTID now. Ugly leaflet design. Take a number. Yes, please improve by regretting over Verdana. Just say 'Meja membungkus'. Who doesn't love a KLIPPAN? Thanks.

This post discusses IKEA's move to use Verdana, a typeface mainly used for its notable legibility on web pages, but also closely associated with Microsoft. In-between paragraphs are images of IKEA which I have captured for the past four years (s...

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© 2009 Linolumixa

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