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    <title>Mat Packer</title>
    <link>http://virb.com/matpacker</link>
    <description><![CDATA[This is pretty well a straight cut n paste from my blog, I'm lazy and it's a reasonably good 'About Me'. 

My name is Mathew Packer, my friends call me Mat or Packer. I live on the east coast of Australia in a beautiful city called Newcastle with my wife Cath, and our dog Cherry Bomb, and this is my blog.

I'm a husband, photographer, blogger, entrepreneur, freelance web designer, editor, 9-5 worker, golfer, sometimes-handy man, and generally a pretty nice guy.

My blog is a bit of a mashup of various topics. One day I might be writing about the latest software release from Apple, the next I might be telling you about how terribly I played golf on the weekend. I hope that you find my blog informative sometimes, or at least humorous occasionally. I write about the things I'm interested in and am passionate about.

If you like what I'm writing about feel free to subscribe directly to my RSS feed, or alternatively to the email alerts by entering in your email address over on the right ->
If you're interested in advertising on this blog, or on any of the others I run, then feel free to email me via the Contact page.

Have a great day or night where ever you are.
Cheers, Mat]]></description>
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    <item>
      <title>2009, a blogging year in review</title>
      <link>http://virb.com/matpacker/posts/text/7120963</link>
      <description><![CDATA[<p></p><p>It’s New Years Eve 2009 and what better way to finish the year off that to reflect on the blogging year past, and to set some goals for the rapidly approaching new year 2010.</p>
<h2>The Stats</h2>
<p>In 2009 my blog has had <strong>72,000 unique visits</strong> in 2009, which produced close to <strong>160,000 pageviews</strong>. The bounce rate was fairly good at <strong>45.80%</strong>, however the <strong>Average Time on Site (1:45)</strong> was somewhat lower than I would’ve hoped.</p>
<p>A vast majority of the traffic was N<strong>ew Visits (87%)</strong>, though considering that 84% of the traffic to my blog came from search engines I guess it’s to be expected. My subscriber count grew steadily from 0 to 110 so at least there’s a decent amount of recurring readers, which is encouraging.</p>
<h2>Most Popular Articles</h2>
<ol>
<li><a href="http://www.mathewpacker.com/fetuccini-carbonara/" target="_self">Fetuccini Carbonara Recipe</a></li>
<li><a href="http://www.mathewpacker.com/garlic-king-prawn-recipe/" target="_self">Garlic King Prawns Recipe</a></li>
<li><a href="http://www.mathewpacker.com/satay-chicken-recipe/" target="_self">Satay Chicken Recipe</a></li>
<li><a href="http://www.mathewpacker.com/chicken-vegetable-lasagne-recipe/" target="_blank">Chicken & Vegetable Lasagne Recipe</a></li>
<li><a href="http://www.mathewpacker.com/caesar-salad-recipe/" target="_self">Caesar Salad Recipe</a></li>
<li><a href="http://www.mathewpacker.com/teriyaki-chicken/" target="_self">Teriyaki Chicken Recipe</a></li>
<li><a href="http://www.mathewpacker.com/vietnamese-pork-spare-ribs-recipe/" target="_self">Vietnamese Pork Spare Ribs Recipe</a></li>
<li><a href="http://www.mathewpacker.com/chicken-rocket-pasta-bake-recipe/" target="_self">Chicken, Rocket & Pasta Bake Recipe</a></li>
<li><a href="http://www.mathewpacker.com/honey-soy-chicken-wings-recipe/" target="_self">Honey Soy Chicken Wings Recipe</a></li>
<li><a href="http://www.mathewpacker.com/vb-raw-dry-lager/" target="_self">VB Raw Dry Lager – taste test</a></li>
</ol>
<p>Well no surprises here, my recipe blogs have always been very popular. Just recently the <a href="http://www.mathewpacker.com/vb-raw-dry-lager/" target="_self">Garlic King Prawns Recipe</a> was ranked <a href="http://www.google.com.au/search?hl=en&source=hp&q=garlic+king+prawns+recipe&btnG=Google+Search&meta=&aq=0&oq=garlic+king+" target="_blank">#1 on Google.com.au</a>, which incidentally bumped it up in the rankings from the 8th most popular to the 2nd most popular.</p>
<p>The biggest non-food blog was my article on how to use a .htaccess file and subdomain to <a href="http://www.mathewpacker.com/facebook-vanity-urls-for-everyone/" target="_self">Get Your Own Facebook Vanity URL</a>, and then a few weeks later Facebook opened their system up to give everyone their own username / vanity url so the article didn’t get much of a look in after that. The same article was also the most referred to article in 2009 as well, thanks to ProBlogger’s Darren Rowse for that one.</p>
<h2>Revenue</h2>
<p>Considering the amount of advertising spots I’ve had on my blog at any one time, there’s not going to be much opportunity to earn bucket loads of cash. That said, my blog brought in around $45 USD a month in advertising and referral income which has paid for my hosting and domain renewal, so I’m reasonably happy with that.</p>
<h2>The Year Ahead</h2>
<p>The goals I’m setting for my blog for 2010 are all pretty obvious; more readers, more subscribers, more comments, more articles, more revenue. I guess I could expand on how I think I’m going to achieve all of these things, but I’ll be honest and say that I’m too lazy and that it doesn’t really concern me too much. I like to keep things pretty loose around here, so why mess with that?</p>
<p>Oh actually, on second thoughts I’d like to set a goal of finally getting a header on the site here! I have a few ideas but haven’t had the chance to work on them yet. So there we go, a goal for 2010!</p>
<p>2009 has been a great year both personally and blogging wise, and here’s hoping 2010 goes the same way.</p>
<p>Happy New Year wherever you are, whatever you’re doing, and whoever you’re celebrating with!</p>
<p>Posted originally on <a href="http://www.mathewpacker.com">Mathew Packer</a>'s blog.<br /><br /><a href="http://www.mathewpacker.com/2009-a-blogging-year-in-review/">2009, a blogging year in review</a></p>]]></description>
      <pubDate>Wed, 30 Dec 2009 14:07:36 -0800</pubDate>
      <guid>http://virb.com/matpacker/posts/text/7120963</guid>
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    <item>
      <title>2009, a blogging year in review http://ff.im/-dyRVB</title>
      <link>http://virb.com/matpacker/posts/status/7120394</link>
      <description><![CDATA[2009, a blogging year in review <a href="http://ff.im/-dyRVB" target="_blank">http://ff.im/-dyRVB</a>]]></description>
      <pubDate>Wed, 30 Dec 2009 13:29:59 -0800</pubDate>
      <guid>http://virb.com/matpacker/posts/status/7120394</guid>
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    <item>
      <title>Day 9</title>
      <link>http://virb.com/matpacker/posts/text/7119927</link>
      <description><![CDATA[<p></p><p><a href="http://www.flickr.com/photos/mpimagery/4229279350/" title="Project 365, 9 / 365 by Mat Packer, on Flickr"><img src="http://farm3.static.flickr.com/2454/4229279350_088d4be216.jpg" width="550" height="344" alt="Project 365, 9 / 365" /></a></p>
<p>9 / 365 –  I got caught out. Yep this is pretty much a throwaway image. The clock was ticking over extra fast yesterday and I still didn’t have my shot, completely and utterly my fault as I didn’t take my camera anywhere with me. </p>
<p>So there’s not much of a story to go with this photo, and hopefully I’ve learnt a vital lesson….</p>
<p>Posted originally on <a href="http://www.mathewpacker.com">Mathew Packer</a>'s blog.<br /><br /><a href="http://www.mathewpacker.com/day-9/">Day 9</a></p>]]></description>
      <pubDate>Wed, 30 Dec 2009 13:01:49 -0800</pubDate>
      <guid>http://virb.com/matpacker/posts/text/7119927</guid>
    </item>
    <item>
      <title>Project 365, 9 / 365</title>
      <link>http://virb.com/matpacker/photos/7119217</link>
      <description><![CDATA[<a href="http://virb.com/matpacker/photos/7119217"><img src="http://farm3.static.flickr.com/2454/4229279350_088d4be216.jpg" /></a><p>9 / 365 - I got caught out.</p>
<p>
Full story on my blog at &lt;a href=&quot;<a href="http://www.mathewpacker.com&quot;&gt;www.mathewpacker.com&lt;/a&gt;" target="_blank">http://www.mathewpacker.com&quot;&gt;www.mathewpacker.com&lt;/a&gt;</a></p>]]></description>
      <pubDate>Wed, 30 Dec 2009 12:21:01 -0800</pubDate>
      <guid>http://virb.com/matpacker/photos/7119217</guid>
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    <item>
      <title>WetFish Software » Software » App Store Expense Monitor</title>
      <link>http://virb.com/matpacker/posts/links/7104430</link>
      <description><![CDATA[]]></description>
      <pubDate>Tue, 29 Dec 2009 17:12:27 -0800</pubDate>
      <guid>http://virb.com/matpacker/posts/links/7104430</guid>
    </item>
    <item>
      <title>WetFish Software » Software » App Store Expense Monitor http://ff.im/-dw6kn</title>
      <link>http://virb.com/matpacker/posts/status/7103810</link>
      <description><![CDATA[WetFish Software » Software » App Store Expense Monitor <a href="http://ff.im/-dw6kn" target="_blank">http://ff.im/-dw6kn</a>]]></description>
      <pubDate>Tue, 29 Dec 2009 16:27:02 -0800</pubDate>
      <guid>http://virb.com/matpacker/posts/status/7103810</guid>
    </item>
    <item>
      <title>http://bestc.am/SBkge</title>
      <link>http://virb.com/matpacker/posts/status/7092003</link>
      <description><![CDATA[<a href="http://bestc.am/SBkge" target="_blank">http://bestc.am/SBkge</a>]]></description>
      <pubDate>Tue, 29 Dec 2009 03:01:10 -0800</pubDate>
      <guid>http://virb.com/matpacker/posts/status/7092003</guid>
    </item>
    <item>
      <title>Day 8</title>
      <link>http://virb.com/matpacker/posts/text/7090244</link>
      <description><![CDATA[<p></p><p><a href="http://www.flickr.com/photos/mpimagery/4224888204/" title="Project 365, 8 / 365 by Mat Packer, on Flickr"><img src="http://farm3.static.flickr.com/2761/4224888204_a7fcc65b20.jpg" width="550" height="344" alt="Project 365, 8 / 365" /></a></p>
<p>8 / 365 – With all this rain we’ve had over Christmas my front lawn is now full of these Onion Weed flowers….at least that’s what I think they’re called.</p>
<p>I’m hoping we get a couple of dry days shortly because I really need to mow the lawn.</p>
<p>Posted originally on <a href="http://www.mathewpacker.com">Mathew Packer</a>'s blog.<br /><br /><a href="http://www.mathewpacker.com/day-8/">Day 8</a></p>]]></description>
      <pubDate>Tue, 29 Dec 2009 00:21:43 -0800</pubDate>
      <guid>http://virb.com/matpacker/posts/text/7090244</guid>
    </item>
    <item>
      <title>Unclutter Your Mac in One Week – Day 1 http://ff.im/-dtHgY</title>
      <link>http://virb.com/matpacker/posts/status/7089954</link>
      <description><![CDATA[Unclutter Your Mac in One Week – Day 1 <a href="http://ff.im/-dtHgY" target="_blank">http://ff.im/-dtHgY</a>]]></description>
      <pubDate>Mon, 28 Dec 2009 23:49:00 -0800</pubDate>
      <guid>http://virb.com/matpacker/posts/status/7089954</guid>
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      <title>Day 8 http://ff.im/-dtIsC</title>
      <link>http://virb.com/matpacker/posts/status/7089953</link>
      <description><![CDATA[Day 8 <a href="http://ff.im/-dtIsC" target="_blank">http://ff.im/-dtIsC</a>]]></description>
      <pubDate>Mon, 28 Dec 2009 23:49:00 -0800</pubDate>
      <guid>http://virb.com/matpacker/posts/status/7089953</guid>
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      <title>N55</title>
      <link>http://virb.com/matpacker/photos/7089831</link>
      <description><![CDATA[<a href="http://virb.com/matpacker/photos/7089831"><img src="http://farm3.static.flickr.com/2575/4224119057_7bff7fd1db.jpg" /></a>]]></description>
      <pubDate>Mon, 28 Dec 2009 23:44:45 -0800</pubDate>
      <guid>http://virb.com/matpacker/photos/7089831</guid>
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    <item>
      <title>Minty</title>
      <link>http://virb.com/matpacker/photos/7089829</link>
      <description><![CDATA[<a href="http://virb.com/matpacker/photos/7089829"><img src="http://farm5.static.flickr.com/4026/4224886244_32a9b3b427.jpg" /></a>]]></description>
      <pubDate>Mon, 28 Dec 2009 23:44:45 -0800</pubDate>
      <guid>http://virb.com/matpacker/photos/7089829</guid>
    </item>
    <item>
      <title>Project 365, 8 / 365</title>
      <link>http://virb.com/matpacker/photos/7089828</link>
      <description><![CDATA[<a href="http://virb.com/matpacker/photos/7089828"><img src="http://farm3.static.flickr.com/2761/4224888204_a7fcc65b20.jpg" /></a><p>8 / 365 - With all this rain we&#039;ve had over Christmas my front lawn is now full of these Onion Weed flowers....at least that&#039;s what I think they&#039;re called.</p>
<p>
Full story on my blog at &lt;a href=&quot;<a href="http://www.mathewpacker.com&quot;&gt;www.mathewpacker.com&lt;/a&gt;" target="_blank">http://www.mathewpacker.com&quot;&gt;www.mathewpacker.com&lt;/a&gt;</a></p>]]></description>
      <pubDate>Mon, 28 Dec 2009 23:44:44 -0800</pubDate>
      <guid>http://virb.com/matpacker/photos/7089828</guid>
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    <item>
      <title>Unclutter Your Mac in One Week – Day 1</title>
      <link>http://virb.com/matpacker/posts/links/7088918</link>
      <description><![CDATA[]]></description>
      <pubDate>Mon, 28 Dec 2009 22:20:21 -0800</pubDate>
      <guid>http://virb.com/matpacker/posts/links/7088918</guid>
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      <title>Day 7 http://ff.im/-dtpNr</title>
      <link>http://virb.com/matpacker/posts/status/7088419</link>
      <description><![CDATA[Day 7 <a href="http://ff.im/-dtpNr" target="_blank">http://ff.im/-dtpNr</a>]]></description>
      <pubDate>Mon, 28 Dec 2009 21:38:02 -0800</pubDate>
      <guid>http://virb.com/matpacker/posts/status/7088419</guid>
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    <item>
      <title>James Estate Sauvignon Blanc</title>
      <link>http://virb.com/matpacker/photos/7088389</link>
      <description><![CDATA[<a href="http://virb.com/matpacker/photos/7088389"><img src="http://farm5.static.flickr.com/4042/4224677946_f8a8a0a505.jpg" /></a>]]></description>
      <pubDate>Mon, 28 Dec 2009 21:33:58 -0800</pubDate>
      <guid>http://virb.com/matpacker/photos/7088389</guid>
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      <title>Ferrero Rocher</title>
      <link>http://virb.com/matpacker/photos/7088387</link>
      <description><![CDATA[<a href="http://virb.com/matpacker/photos/7088387"><img src="http://farm3.static.flickr.com/2686/4224678552_2c4372be74.jpg" /></a>]]></description>
      <pubDate>Mon, 28 Dec 2009 21:33:57 -0800</pubDate>
      <guid>http://virb.com/matpacker/photos/7088387</guid>
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      <title>Day 7</title>
      <link>http://virb.com/matpacker/posts/text/7087943</link>
      <description><![CDATA[<p></p><p><a href="http://www.flickr.com/photos/mpimagery/4224406750/" title="Project 365, 7 / 365 by Mat Packer, on Flickr"><img src="http://farm5.static.flickr.com/4067/4224406750_14289ba0f1.jpg" width="550" height="344" alt="Project 365, 7 / 365" /></a></p>
<p>7 / 365 – Ferrero Rocher and a James Estate Sauvignon Blanc, it’s a hard life.</p>
<p>Posted originally on <a href="http://www.mathewpacker.com">Mathew Packer</a>'s blog.<br /><br /><a href="http://www.mathewpacker.com/day-7/">Day 7</a></p>]]></description>
      <pubDate>Mon, 28 Dec 2009 21:06:58 -0800</pubDate>
      <guid>http://virb.com/matpacker/posts/text/7087943</guid>
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      <title>Project 365, 7 / 365</title>
      <link>http://virb.com/matpacker/photos/7087476</link>
      <description><![CDATA[<a href="http://virb.com/matpacker/photos/7087476"><img src="http://farm5.static.flickr.com/4067/4224406750_14289ba0f1.jpg" /></a><p>7 / 365 - Chocolates and wine. Nothing else need be said.</p>
<p>
Full story is on my blog at &lt;a href=&quot;<a href="http://www.mathewpacker.com&quot;&gt;www.mathewpacker.com&lt;/a&gt;" target="_blank">http://www.mathewpacker.com&quot;&gt;www.mathewpacker.com&lt;/a&gt;</a></p>]]></description>
      <pubDate>Mon, 28 Dec 2009 20:29:39 -0800</pubDate>
      <guid>http://virb.com/matpacker/photos/7087476</guid>
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      <title>Five Best Wallpaper Sites</title>
      <link>http://virb.com/matpacker/posts/links/7072758</link>
      <description><![CDATA[]]></description>
      <pubDate>Mon, 28 Dec 2009 02:13:19 -0800</pubDate>
      <guid>http://virb.com/matpacker/posts/links/7072758</guid>
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