the number 27

so much love - the rocket summer

Tue, 09 Oct 2007 23:28:00 -0700

short clip of the rocket summer performing "so much love" at Cain's Ballroom in Tulsa, OK on Sept. 28, 2007

painting

Wed, 25 Jul 2007 01:59:01 -0700

6 second time lapse painting damian's room... you won't see the finished product because my camera died half way through it all. maybe I'll upload a picture later.

me

Fri, 20 Jun 2008 19:49:44 -0700

me and tegan and sara

Sat, 01 Mar 2008 13:48:03 -0800

powermate-eye

Sun, 13 May 2007 18:45:05 -0700

keyboard-mouth

Sun, 13 May 2007 18:45:02 -0700

You need to also see this..

Sat, 01 Mar 2008 14:24:49 -0800

http://www.todaysbigthing.com/2008/02/14

You need to see this

Sat, 01 Mar 2008 14:02:14 -0800

http://www.virb.com/brad/videos/30829

Not feelin' the AXE effect

Wed, 18 Jul 2007 03:24:41 -0700

About a month ago I walked into my local Walgreens to buy some deodorant. I've used AXE products for sometime now (especially KILO) and have become accustomed to the slick graphic design of their packaging. The design is actually what pulled me in initially, not their outrageous and sometimes risqué advertising. Anyway, upon arriving to the AXE section and quickly scanning the shelf for my beloved KILO... I had a "double-take." I honestly thought the new logo/design was some knock-off trying to imitate AXE's look and feel. Upon closer inspection, indeed AXE had re-branded. Overall, I think the new design is a huge improvement. The placement of the sent (in this case KILO) is ideal for scanning and quick recognition. Unitalicized and consistent typography for "anti-perspirant & deodorant" is nice; the sizing and placement of that text is also ideal. No more cheesy white gradiant below anti-perspirant & deodorant. Yay! Increased size, brighter color, and better placement of the weight information is perfect. I am curious about the green stripes though. Why four now instead of five? And why were the old ones fuzzy streaks and the new ones scratches? There is one more thing... I personally hate the new logo/typeface. The old logo has a lot more character; its smooth shapes and rounded corners are pleasing to the eye. We can look to such concepts as "fluidity of forms", organic shapes, or "biodynamics" to support this. Here's a quote from the father of "biodesign" himself:

"The earth is round, all the heavenly bodies are round; they all move on round or elliptical orbits. This same image of circular globe-shaped mini worlds orbiting around each other follows us right down to the microcosmos. We are even aroused by round forms in species propagation related eroticism. Why should I join the straying mass who want to make everything angular? I am going to pursue Galileo Galilei's philosophy: my world is also round." -- Luigi Colani.

Now in regards to being aroused by round shapes, do you not think this is the same concept AXE is trying to sell in their advertising? Then why ditch the smooth, sexy typeface. The new logo feels boxy and crowded. They managed to retain the round corner on the center of the "E" in AXE but that's about it. Someone probably fought hard just to keep that for the brand's sake. There is a time and place for stubby and boxy, but I don't think this is it. Why mess with a good thing?

falls creek and lake eufaula

Sat, 14 Jul 2007 23:15:44 -0700

Just got back from Falls Creek. Had a great time even if it was for one night. The Swift was awesome, the message was great, and I even got to rock out a little in the cabin. Week before last I spent time with the family at Lake Eufaula... amazing. Don't take my word for it check out my flickr photostream. http://www.flickr.com/photos/mattgrimm Oh yea in case you thought I lied in my first blog post about keeping things up-to-date (because it has been over a month)... I didn't. I really will keep up to date. See I just did. Cause I know all two of you reading this really care. :)

I'm bad at the internet

Tue, 15 May 2007 04:25:01 -0700

Well I know I'm bad at the internet. I never seem to keep anything up do date - especially my website. So I've decided to not let that happen anymore... starting with this virb profile. For now I'll post whatever I'm thinking about, here on virb. Soon I'll be posting regularly on my site (as soon as I move it to it's new home and give it a quick makeover). Then I'll link that blog to this virb profile. If you're visiting this because you came from my site and you're wondering what's been going on for the past few months (or you're just curious), check out my flickr photostream. There's about 50 pictures that will give you a good idea. I went to Vegas last october for the Adobe Max conference, saw a great hockey game, was nacho libre for haloween, solved a rubiks cube in 2 minutes and 33 seconds, and recently saw switchfoot at the diamond ballroom in OKC. Well of to bed now...