Simple. Clean. Brilliant. That's what brand identity should be. Of course, it all begins in that messy place you can only see in your mind's eye.That sensibility you can't quite describe. That image or word you can't articulate. How do you say luxury without seeming ordinary? How do you appear modern without looking out-of-date? How do you express upscale without coming off hopelessly low?
mediumdesign, Aug 6, 2009:
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