This is a further indication of the paradigm shift directly relating to the age of the Instructor, Teacher or Professor.
I find that some faculty put up any barrier they can possibly think to avoid sharing their intellectual property. However, here we have someone who wants to teach the world, not just the class in front of him.

I love this teaching model. The internet IS the place for learning, we just have to increase the number of credible sources that the information comes from and this is the perfect way to do it.

Wasn't this one of the first lessons we learned as children? Share and share alike.

Enjoy the SlideShare presentation, it is well worth the read.

Its has nothing to do with Nintendo Wii, it has everything to do with marketing strategies.

WIIFM Marketing is a strategy that is user centered. It is all about YOU, the most important element of the marketing plan. Satisfy the end user. Give the end-user and experience that they enjoy and they will tell others about that unique experience, therefore leveraging the most elusive form of marketing, "word of mouth".

Get people to start a social conversation about you...you want them to be asking you What's in it for me?

if you answer, they will come.

Twitter says more with less. In the Twitter world, a 140 character message is the vehicle. Twitter reminds you of the fundamental principles of advertising writing - AIDA. Attention, Interest, Desire and Action...a short and sweet attempt to spread the word. This leverages the WOM factor as well as establishing Social Media Capital (according to Seth Godin).

In higher education, you have little time to engage your audience, so why not offer them the opportunity to engage with you where they spend their time?

Twitter your Student Events, your school closings, your "Code Red"....Twitter is going to help change how we communicate in communities, it already has.

Check out Twitter, it isn't just for "Twits".

Times have changed in advertising and it is becoming increasingly difficult to demand attention. MSN has donw a great job in illustrating the current state of the Advertiser/Consumer relationship.

Enjoy!

I would like to thank Dale Doughty for such an amazing and informative presentation. You can see his original post here: http://radar.oreilly.com/archives/2007/11/web-20-and-advertising-do-we-s.html

...and if you are not familiar with Slideshare, you should explore it, where else can you find such top quality presentations that really make a difference and teach important, valid lessons.

| View | Upload your own

If you need to read one marketing book, or see one marketing presentation, this is it...
How do you bridge the distance between business strategy and design? Watch and learn.

Enjoy.

HAPPY CHANUKAH!

The original post can be found here.

This Yahoo presentation about marketing to Canadians, Search Engine Optimization and Search Engine Marketing and obviously grabbed my attention. They have provided some statistics to support thier strategies and have succeeded in grabbing my attention...and I have been a Google advocate for years.

"The morning Keynote session started with Yahoo! Canada's Maor Daniel's fact-filled presentation discussing the opportunities for Canadians to market better online....."

| View | Upload your own

I know that these statitics will help me convince my Senior Management team about the direction of marketing on the web and how to effectively market to our audience. What about you?

How will this information impact how you market to Canadians?

Enjoy!

(with special mention going to Viddler, Vox, and Upcoming).

Where are you spending your time?

language="javascript" src="http://www.polldaddy.com/p/90942.js"> > Poll Survey - Take My Poll

This is what happens when Google grabs your Twitter statements and indexes them.

Sigh.

We share a BRAIN, not a BRA....LOL.

The Twitter phenomenon swept through my workplace like wildfire.

In adopting Twitter I discovered, like everyone else, I have mundane, every day commentary on my life and times and then I have moments of greatness when my wit shines through. I know that all of my copy writing skills come in handy as I write my engaging, humour laden, 140 character "elevator pitch" size comments.

It is always top-of-mind that I am trackable, and everything I say can be indexed by search engines and it will be online, attached to me, forever. Be witty, but watch your mouth!

Twitter + Networking = Amazing Contacts.

Give me a "slice of your life" in 140 characters. One of my twitter friends, Chris Brogan, was at the "Gnomedex" conference twittering about how incredible this presentation was that he was attending. He was inspired by this presenter and wanted to Twitter about him and how he was planning on changing his own presentation style and shared all of this in 140 characters.

I responded and made a comment to him about how rare it is to be inspired by a quality presenter and he responded to me about how the presentation was different and what an impact it made on him, as well as the fact that it is very difficult to teach someone to speak effectively.

Here I am, sitting here on my couch on a Saturday morning, eavesdropping into a conference hundreds of miles away, across the border and into the USA (Seattle to be precise!). In that moment, I was there. Absorbing the inspiration style of a presenter that I otherwise would never have known about. Talk about reach...that is stretching your influence a long way.

Twitter Follow Up

So I went to the Twitterer's Chris Brogan's blog and learned about what he was trying to accomplish on the web and what his passions are, he inspired me with his commentary!

Now I look out for his tweets, and I have his blog in my RSS feeds now. He has a great post on Personal Branding too. I have already adopted some of his suggestions.

Twitter introduced us. Now I have a contact that I can discuss "Presentation Greatness" with. Twitter hooked me up! It is a great source of inspiration.

If you do pursue Twitter, make as many friends as you can it is amazing what you can learn in 140 Characters or less.

Stemming from my "short" conversation with Chris Brogan, I thought I would share some inspiration of my own. This video clip shows Dick Hardt (who had presented at a past O'Reilly Web 2.0 Conference) who is a skilled and seasoned presenter.

Passionate Presentations

When doing research for Web Marketing Post Grad courses last year. I was teaching in the Georgian College Web Design and Development program , I discovered an outstanding presenter while prepping on of my lectures - I want to share this with you here.

When making presentations, I always want to teach my students to deliver the information precisely and effectively, and in the most entertaining way possible. This presenter takes the bull by the horns and runs with it.

This presenter knows how to brand himself too.

Until you have watched this, you don't know "Dick"...

Enjoy!

Hundreds of thousands of people log in and connect with their networks almost daily on Facebook and this has resulted in a highly developed, tight knit community with a goal - to reconnect and share experiences.

We share interests and hobbies and find classmates from grade school or overnight camp, and find out who married their high school sweethearts or who decided to move to California for a career. That is the social part of social networking.

Networking for Dollars

With the release of "Causes" on Facebook, we now can implement change by leveraging the power of "word of mouth". We, as a social NETWORK can invite our friends to the causes that interest us, create interest in new causes and overall, integrate a "charitable" aspect to our groups and extend their interactivity.

We are not readily exposed to people's current alliances and affiliations. We give when:

• Charities call....
• Funerals
• We get persuasive direct mail
• A friend or family gets sick.

It just isn't like that anymore. By launching Causes on Facebook, a new door has opened to make charitable organizations an affordable outlet and access to a huge audience that can influence their friends to push social change.

This is the networking part in social networking. Knowing your friends involvements and alliances encourages you to get involved. Perhaps the organizations will grow in popularity and fundraising dollars by leveraging the "word of mouth" aspect of Facebook, but ultimately, won't everyone want to keep up with the "Joneses"?

Facebook is forcing social change.

The Flip Side

Alternatively, anyone can set up a charity. How do you know who you are giving your money to? Once again, we need to protect our privacy and our identities.

Is this going to become another popular alternative for fundraising?
At this point, Facebook Causes is only open to U.S. organizations but what will happen when Canada is able to participate?

Oh! Canada...

When we look at Canadahelps.org with their 1% commission, how will they compete against a FREE service? Overall, it will be interesting to see how will this impact the fundraising industry in Canada - when and if the service is made available to Canadians.

Hundreds of thousands of people log in and connect with their networks almost daily on Facebook and this has resulted in a highly developed, tight knit community with a goal - to reconnect and share experiences.

We share interests and hobbies and find classmates from grade school or overnight camp, and find out who married their high school sweethearts or who decided to move to California for a career. That is the social part of social networking. (more...)

To get your hands on an early invite, you can visit Colin's site

Check out this video to get a quick tutorial on how to use Skitch and all its' goodness.

Dimitri Glazko, one of the HighEdWebDev guest bloggers, summarized the presentation in the following way:

"In standards-compliant worlds, the separation of content, presentation, and behavior is definite and permanent. For each facet of development, there are standards, supported by World Wide Web consortium. The separation of concerns is the Holy Grail of Web standards-based development and it offers great benefits, like:

* Simpler development and maintenance -- it is easier to understand and maintan standards-supported code
* Forward compatibility -- use of standards and validation promotes compatibility with the future improvement of the standards
* Faster downloading -- uses less HTML. He used the classic Eric Meyer's example, where standardization cut the size of the code by 44%
* Better accessibility -- semantic HTML makes it easer for screen readers and alternative devices to interpret content
* Better search engine rankings

So, what is semantic markup?
Simply put, it is about using HTML tags according to their meaning. For instance, using H1 tag to specify heading, not "bold and ugly." Each tag has specific meaning, and Web standards developers care about the meaning.

This leads to clean, concise markup that reflects hierarchy of information. At the same time, standards are not ugly. CSS allows to control presentation (look and feel) to a very high degree."

Bryan then gave the history highlights of his Web site.

* Old site used frames, used invalid, tag soup markup, feel apart across browsers.
* New site offers increased accessibility, lower bandwidth costs, semantic markup and better ratings in the search engines.
* The site renders picture-perfectly in IE6 and Gecko browsers (Netscape 6+, Firefox, Flock, etc.), and offers content-perfect (graceful degradatation) presentation for all other browsers.
* There is a separate stylesheet for printing.

Among accessibility features, the site has:

* access keys (cool!)
* tab indexing
* "skip to content" links

It's one of the new, table-less layouts. Bryan mentioned that the use of tables is purely semantic, for data only. In addition, they've added captions and summaries to existing and new tables, which is another accessibility bonus."

Bryan Hantman of University of Maryland was a special guest speaker at the HigherEdWebDev Conference last year. (October 2006).

The extremely valid points that Bryan has covered are so important for College's and Universities. Without having to "purchase" a new product, you are able to give your site a competitive edge. Something that all of us need in the Higher Education field - a leg up!

June 24/07 Church Street, Toronto - So hot, I melted.

Dimitri Glazko, one of the HighEdWebDev guest bloggers, summarized the presentation in the following way: (more...)

So how old are you?
How much do you use the internet?
Do you participate in social networking?
If so, how active are you?
Do you have a Blog?
Do you comment on other's blogs?

...and so it goes. These are the questions that shape the personas we use to design and develop for the web. Demographics and Psychographics profiling needs to expand its' core and include the habits and behaviours of those that use the internet for work, for research, for play, and for commerce.

I tend to rely on personas in the planning stages of design and development on ANY project I do...online or offline, creative and artistic. I can SEE the person I am designing for and if I have done my homework, then I know what their main goals are and how I can best service them with a unique, customized solution.

Technographic Profiling should be a major part of your personas. Realistically, you are building a more robust picture of who your audience is, and moreover, how to meet their needs in the most effective way.

Check out this chart from Forrester Research - the source for audience profiling.

Uploaded with Skitch!

June 24/07 Church Street, Toronto - So hot, I melted.

So how old are you?
How much do you use the internet?
Do you participate in social networking?
If so, how active are you?
Do you have a Blog?
Do you comment on other's blogs?

...and so it goes. These are the questions that shape the personas we use to design and develop for the web. Demographics and Psychographics profiling needs to expand its' core and include the habits and behaviours of those that use the internet for work, for research, for play, and for commerce.

I tend to rely on personas in the planning stages of design and development on ANY project I do...online or offline, creative and artistic. I can SEE the person I am designing for and if I have done my homework, then I know what their main goals are and how I can best service them with a unique, customized solution.

Technographic Profiling should be a major part of your personas. Realistically, you are building a more robust picture of who your audience is, and moreover, how to meet their needs in the most effective way.

Check out this chart from Forrester Research - the source for audience profiling.

Uploaded with Skitch!