Small is the new big? Oh yes!

I'm sure you're sitting there wondering how in the world I can justify saying that. Well I can see where you're coming from. If we're talking about buying socks I would much rather go buy at wal-mart than at a smaller local store for a number of reasons. Obviously the odds are that wal-mart is going to have much more selection and much lower prices. Because they are so large. So this is a no brainier.

Now lets apply that same theory to Advertising Media Companies. When you're shopping for a website for example – where do you go? You'll probably go to one of the larger local agencies. You walk in the door of their 30,000sq ft. building, you sit down on the plush leather couch in the lobby, and you wait for an Account executive to come and meet with you in the conference room to go over your needs. It all seems great until you think of who is paying for all of that decor and the Account execs Italian suede shoes. You and other customers! So you want the quality of the larger agencies without the price tag! Here is where the problem lies! Larger agencies have to put ten hands in the project to make it successful. When they do this it drives up costs. They have to charge the premium price to afford the premium talent. Do you see where I'm going with this!? Now lets explore another option.

Small Agencies. We – ahem! I mean – They have a much smaller organization thus less overhead and of course smaller prices without compromising quality. There are great benefits to working with the smaller agencies or "micro agencies" as I like to call them. Like the greater amount of control the client has over the project. Smaller agencies understand your need to get the message out without leaving your arm and leg with them. They understand that there is a need for quality Branding, Website Development, Marketing and Advertising and cater to the smaller companies much like themselves. Another great benefit is the smaller the companies usually have less hoops you have to jump through to make changes to your project and evolve it as the idea evolves. I believe that right here in your town there is a small agency waiting to talk to you about your needs and help you execute with the same finesse and quality as the "Big Dogs" without the Italian shoes and fancy decor.

Now that we've summed up the benefits between larger and smaller agencies what do you think? Is small really the new big?

Thanks for reading!