The first time I saw this new Mac spot, I really did laugh out loud. The other two are pretty good as well. I can't comment on whether or not this is true for Vista, errr, sorry, Windows, as I have been a Mac user for the last ten years. Anyway ... I can say with 100% certainty that they do bring up an important point we all need to pay close attention to - something Jon Steel pointed out earlier this summer.

Are you solving the real problem(s) facing your brand?

In the past, when people's opinions didn't make it too much further than their neighbors and friends, a company could get away with having their marketing be a bit ahead of their product to help create demand. Now that people can and will speak their minds to the world and others as soon as they feel the least bit slighted, and more who feel that way can join them in sharing similar experiences, companies cannot afford to fail to meet the promises their marketing makes the minute their product or service touches the purchaser's hands.

There is no escaping that the product truly is the marketing now. Especially if your product is software, where the experience is everything. That being the case, we better first and foremost make sure that the product (or service) is the best it can be. If it's not, all dollars spent elsewhere telling people everything is great are just being thrown out the window.