Posted on Jan 21, 2009
410BC is a clothing company after my own heart. I've worked with them a few times in the past with each collaboration being a positive experience.
I was happy to see a request for three more designs in my inbox over the holidays. Comments in the brief were along the lines of, and I'm paraphrasing, "Make something with Hades and Zeus," and "How about a tee with Lady Justice or corporate greed featured as a motif?"
The first tee is based on a rejected cover concept for the (now defunct) magazine UR Chicago. The cover needed to portray young couples getting the squeeze as they make their first forays into the workaday world. It was a statement on the shrinking of the middle class if I remember correctly.
I envisioned a bloated, suit encrusted, balding, banker-monster as a potential centerpiece for the cover. It was deemed over the top and we decided upon a Patrick Bateman sort of chap, leaving the monster character to sit in a dark corner of my disease-addled brain. When 410bc mentioned corporate greed, I wanted to revive the concept.
The second tee is based on memories of a mythology course from elementary school. I spent an inordinate amount of time studying Greek mythology as a kid. As you can imagine, it was a big hit with the ladies and made me very popular with the student body. Here, I tried to incorporate a symmetry of sorts. Zeus, Hades. Apollo, Charon. Fire, water. Good, bad. Life, death.
Lastly, we have Lady Justice. I'd like to see this one printed large on the shirt.
I hope to illustrate for 410BC in the future; great group of people.
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