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    <title>scott</title>
    <link>http://virb.com/readscott</link>
    <description><![CDATA[I'm a worship leader, entrepreneur, and blogger. I have a beautiful wife who's nice to me, a brave dog who thinks I'm Superman, and a great family. I guess you could say I'm blessed.]]></description>
    <generator>Virb 2.0 (@readscott)</generator>
    <language>en</language>
    <item>
      <title>Costa Rica.m4v</title>
      <link>http://virb.com/readscott/videos/1762859</link>
      <description><![CDATA[]]></description>
      <pubDate>Fri, 23 Jan 2009 12:45:52 -0800</pubDate>
      <guid>http://virb.com/readscott/videos/1762859</guid>
    </item>
    <item>
      <title>Getting Real: Avoid Preferences (by 37signals)</title>
      <link>http://virb.com/readscott/posts/text/1087777</link>
      <description><![CDATA[<a href="http://gettingreal.37signals.com/ch06_Avoid_Preferences.php">Getting Real: Avoid Preferences (by 37signals)</a>: Sometimes you need to tell your church member what's best for them. They don't always know.]]></description>
      <pubDate>Sat, 14 Feb 2009 01:04:28 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1087777</guid>
    </item>
    <item>
      <title>Vision Day</title>
      <link>http://virb.com/readscott/posts/text/1086479</link>
      <description><![CDATA[<p>We had an incredible staff mini-retreat today. Pastor Danny called it Vision Day, and boy was it filled with vision casting.</p>
<p>We met at Boyd's house this morning and carpooled down to Vilano Bch. We used a family condo for the day to plan, pray, and clarify vision for RiverTown.</p>
<p>While we were there, we nailed down our purpose statement (it actually didn't change), our core values, our strategy, and laid out steps to complete our mission measures. We got a lot of work done and had a good time together.</p>
<p>For lunch, we rode into St. Augustine for some good Mexican food. Seriously, it was delicious. I ate too much.</p>
<p>The best part is that we got it all done in about four hours in total, which is remarkable for our chatty, friendly staff.</p>
<p>Cool things are going on at RiverTown and I'm stoked to be a part!</p>]]></description>
      <pubDate>Fri, 13 Feb 2009 08:29:01 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1086479</guid>
    </item>
    <item>
      <title>Chemistry</title>
      <link>http://virb.com/readscott/posts/text/1084050</link>
      <description><![CDATA[<p>I'm sitting at a Campus Outreach meeting on the UNF campus and watching the two leaders work together to put on a decent Bible study. I can tell it's not natural for them to put on a public gathering, but at the same time they're doing a good job.</p>
<p>The thing I notice most is the level of teamwork to make this thing happen. Granted, it's not a high level production, but they're well- coordinated. It makes me think about hiring church staff. Competence in a certain arena of ministry isn't sufficient.</p>
<p>Chemistry and compatiblity with the team should be considered equal to competence in importance. Those are my thoughts on the matter. Done.</p>]]></description>
      <pubDate>Wed, 11 Feb 2009 23:22:17 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1084050</guid>
    </item>
    <item>
      <title>This is why you're fat.</title>
      <link>http://virb.com/readscott/posts/text/1082660</link>
      <description><![CDATA[<a href="http://thisiswhyyourefat.com/">This is why you're fat.</a>: LOL!!!]]></description>
      <pubDate>Wed, 11 Feb 2009 07:04:16 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1082660</guid>
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    <item>
      <title>Essentials First, Extras Second.</title>
      <link>http://virb.com/readscott/posts/text/1082659</link>
      <description><![CDATA[<p>You probably know that I'm a big fan of <a href="http://37signals.com">37Signals</a>' business philosophy. The two founders wrote a book a couple years ago called <a href="http://gettingreal.37signals.com/index.php">Getting Real</a>. The purpose of the book is to guide software developers to work smarter and create better applications. It's essentially a collection of essays, most of which rock my world.</p>
<p>Yesterday, the <a href="http://www.37signals.com/svn/posts/1565-get-real-randomly-with-the-random-reality-bookmarklet">Random Reality bookmarklet</a> took me to an essay in Getting Real called <a href="http://gettingreal.37signals.com/ch09_Epicenter_Design.php">Epicenter Design</a>. I was going to write a review of it, but just go there, read it with the eyes of a leader, and glean.</p>
<p>Later.</p>]]></description>
      <pubDate>Wed, 11 Feb 2009 07:04:15 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1082659</guid>
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    <item>
      <title>This is definitely 'fear mongering.' I like Fox, but...</title>
      <link>http://virb.com/readscott/posts/text/1082658</link>
      <description><![CDATA[<img src="http://17.media.tumblr.com/KTN4ulCzSjs0bphpZ2VevVLco1_500.jpg" /><p>This is definitely 'fear mongering.' I like Fox, but give me a break.</p>
<p>(via <a href="http://www.davidkaneda.com/">davidkaneda</a>)</p>]]></description>
      <pubDate>Wed, 11 Feb 2009 07:04:14 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1082658</guid>
    </item>
    <item>
      <title>What if you couldn't speak?</title>
      <link>http://virb.com/readscott/posts/text/1078315</link>
      <description><![CDATA[<p>How would you communicate? My jaw's been hurting lately and I've been thinking about what I might do if I'm forced to not speak for a span of time so I can give my jaw a rest.</p>
<p>For me, my mind jumps straight to something like Twitter or SMS for quick communication, but what about real-world communication? I don't know sign language and learning it would take <i><b>way</b></i> too long.</p>
<p>I could possibly blog more, but that's not real communication, that's just public journaling. Of course, email would be a huge help, but email has never been very personal. I'd no doubt start writing letters to make more meaningful contact with people.</p>
<p>Then there's the whole singing thing. It's how I make a living. My voice is integral to my ability to provide for my family. Without it, I'm a so-so guitarist and a semi-talented web guy.</p>
<p>Not sure why I felt like it was necessary to share that with you, but it's been on my mind since my jaw's been hurting.</p>
<p>BTW, I killed comments again because my readers don't like to comment and it makes my blog look ghetto. If you have a comment, email me and I'll add it as an update to the post with a link-back to your blog.</p>]]></description>
      <pubDate>Mon, 09 Feb 2009 07:14:39 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1078315</guid>
    </item>
    <item>
      <title>Worship Seating Capacity</title>
      <link>http://virb.com/readscott/posts/text/1078314</link>
      <description><![CDATA[<a href="http://tonymorganlive.com/2009/02/08/feel-the-squeeze/">Worship Seating Capacity</a>: Tony Morgan, a respected church strategy consultant and the Chief Stretgic Officer at <a href="http://newspring.cc">NewSpring Church</a>, has something interesting to say about seating capacity. And it might not be what you expect. [Click the title of this post to read the article.]]]></description>
      <pubDate>Mon, 09 Feb 2009 07:14:38 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1078314</guid>
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    <item>
      <title>A Quick-List of Why I Love Google Documents</title>
      <link>http://virb.com/readscott/posts/text/1078313</link>
      <description><![CDATA[<ol>
<li>
<img src="http://docs.google.com/images/doclist/logo_docs.gif" height="65" width="150" />iPhone UI</li>
<li>Desktop UI</li>
<li>Works with Google Gears for offline editing</li>
<li>Does everything a desktop word processor can do</li>
<li>Complete free version of Office</li>
<li>Works in every browser</li>
<li>Access from any computer with web connection</li>
<li>Editing UI is simple and elegant</li>
<li>Can publish docs as web pages for fast document sharing</li>
<li>Oh yeah, integration with Gmail for fast document sharing</li>
<li>Auto-save</li>
<li>Stable and reliable</li>
</ol>]]></description>
      <pubDate>Mon, 09 Feb 2009 07:14:38 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1078313</guid>
    </item>
    <item>
      <title>Axl vs. Frank: More time doesn't mean a better product - (37signals)</title>
      <link>http://virb.com/readscott/posts/text/1075507</link>
      <description><![CDATA[<a href="http://www.37signals.com/svn/posts/1560-axl-vs-frank-more-time-doesnt-mean-a-better-product">Axl vs. Frank: More time doesn't mean a better product - (37signals)</a>]]></description>
      <pubDate>Sat, 07 Feb 2009 08:21:12 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1075507</guid>
    </item>
    <item>
      <title>Why you shouldn't copy us or anyone else - (37signals)</title>
      <link>http://virb.com/readscott/posts/text/1075506</link>
      <description><![CDATA[<a href="http://www.37signals.com/svn/posts/1561-why-you-shouldnt-copy-us-or-anyone-else">Why you shouldn't copy us or anyone else - (37signals)</a>: Every church leader, business leader, or community leader needs to read this article and stop copying other people who you think are successful. You're hurting yourself more than helping yourself.]]></description>
      <pubDate>Sat, 07 Feb 2009 08:21:11 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1075506</guid>
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    <item>
      <title>mashable:

Bill Gates Releasing Mosquitoes on Audience
From a...</title>
      <link>http://virb.com/readscott/posts/text/1075505</link>
      <description><![CDATA[<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/ppDWD3VwxVg&rel=0&egm=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/ppDWD3VwxVg&rel=0&egm=0" type="application/x-shockwave-flash" width="400" height="336" wmode="transparent"></embed></object><p><a href="http://mashable.tumblr.com/post/76214009">mashable</a>:</p>
<blockquote>
<p><b>Bill Gates Releasing Mosquitoes on Audience</b></p>
<p>From a <a href="http://www.ted.com/talks/bill_gates_unplugged.html">really informative talk</a> from the TED conference.</p>
</blockquote>]]></description>
      <pubDate>Sat, 07 Feb 2009 08:21:11 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1075505</guid>
    </item>
    <item>
      <title>Google Sets Its Sights On Your Sight</title>
      <link>http://virb.com/readscott/posts/text/1075504</link>
      <description><![CDATA[This is incredibly interesting. Sent to you via Google Reader Google Sets Its Sights On Your Sight Google has published a bit of an insider's look on how the company conducts eye-tracking studies to evaluate the effectiveness of its search results. In addition to holding interviews, field studies and live experiments to improve the usability of its products, Google has special hardware and software that tracks test participants' eyeballs as they scan results for the perfect link. The official blog post doesn't detail any groundbreaking discoveries that have been produced by this testing technique. It sounds as though it has mostly helped Google confirm the obvious: that the first few results it returns are indeed usually the most relevant, and its so- called "universal search" effort (where it mixes rich media results like images and video thumbnails among the standard text results) doesn't distract users too much but has actually proven rather useful. Perhaps most intriguing is the following video provided by Google that shows how quickly users glance around result pages: [YouTube Video] The bigger the dot, the longer the person sat looking at a particular part of the page. This heatmap-like image, which is named the "golden triangle", also suggests that people spend a lot more time evaluating the whole results at the top of the page than the ones further down. For more, see our previous coverage of Google's usability lab. Crunch Network: CrunchBase the free database of technology companies, people, and investors Scott M.]]></description>
      <pubDate>Sat, 07 Feb 2009 08:21:10 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1075504</guid>
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    <item>
      <title>The Shack (via mhcseattle)</title>
      <link>http://virb.com/readscott/posts/text/1072944</link>
      <description><![CDATA[<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/pK65Jfny70Y&rel=0&egm=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/pK65Jfny70Y&rel=0&egm=0" type="application/x-shockwave-flash" width="400" height="336" wmode="transparent"></embed></object>The Shack (via <a href="http://youtube.com/user/mhcseattle">mhcseattle</a>)]]></description>
      <pubDate>Fri, 06 Feb 2009 00:58:42 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1072944</guid>
    </item>
    <item>
      <title>My Most Recent Support Reply</title>
      <link>http://virb.com/readscott/posts/text/1071628</link>
      <description><![CDATA[<p>A guy contacted me recently asking for help with FrontPocket. He was having a tough time getting it activated. Since there are no current activation bugs, the problem was obviously user error.</p>
<p>It wouldn't have been a big deal, but he contacted me with an attitude. His form submission was snide and sarcastic. So, I sent him this reply:</p>
<blockquote>
<p>First, iPhone developers are not required to offer support. Contacting an app's developer with snide remarks about App Store ratings/comments is both unnecessary and foolish if you expect decent support.Second, there are no existing bugs in FrontPocket. All App Store comments referring to such bugs refer to version 1.0. Those bugs have all been fixed in the current version, which I assume you are currently running.Third, due to the second point, your launch problem is almost certainly user error. Please double-check the following:</p>
<ul>
<li>Read the App Store description carefully.</li>
<li>Don't try to copy your API key directly into the app's settings view. It's very difficult. I even had trouble with it.</li>
<li>Go to <a href="http://frontpocketapp.com">http://frontpocketapp.com</a> to activate the app. It's MUCH easier.</li>
<li>Check to make sure your SSL setting match. If your SSL settings on your Backpack account are switched on or off, bake sure the SSL setting on FrontPocket is also on or off.</li>
<li>If you still can't activate the app, email me again.</li>
</ul>
<p>----------------------Scott Magdalein</p>
</blockquote>
<p>Is this too harsh?</p>]]></description>
      <pubDate>Thu, 05 Feb 2009 07:33:01 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1071628</guid>
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    <item>
      <title>"Leadership is more than principles and practices. The intangible aspects of leadership are often..."</title>
      <link>http://virb.com/readscott/posts/text/1067956</link>
      <description><![CDATA["Leadership is more than principles and practices. The intangible aspects of leadership are often gleaned through close association with great leaders." - <em>Elmer Towns</em>]]></description>
      <pubDate>Tue, 03 Feb 2009 08:04:18 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1067956</guid>
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    <item>
      <title>Great video. If you're a worship leader or a pastor of any...</title>
      <link>http://virb.com/readscott/posts/text/1067955</link>
      <description><![CDATA[ src="http://static.mogulus.com/scripts/playerv2.js?channel=tonymorganlive&layout=playerEmbedDefault&backgroundColor=0xffffff&backgroundAlpha=1&backgroundGradientStrength=0&chromeColor=0x000000&headerBarGlossEnabled=true&controlBarGlossEnabled=true&chatInputGlossEnabled=true&uiWhite=true&uiAlpha=0.5&uiSelectedAlpha=1&dropShadowEnabled=true&dropShadowHorizontalDistance=10&dropShadowVerticalDistance=10&paddingLeft=10&paddingRight=10&paddingTop=10&paddingBottom=10&cornerRadius=10&backToDirectoryURL=null&bannerURL=null&bannerText=null&bannerWidth=320&bannerHeight=50&showViewers=true&embedEnabled=true&chatEnabled=true&onDemandEnabled=true&programGuideEnabled=false&fullScreenEnabled=true&reportAbuseEnabled=false&gridEnabled=false&initialIsOn=true&initialIsMute=false&initialVolume=10&contentId=pla_8466034181820382459&initThumbUrl=null&playeraspectwidth=4&playeraspectheight=3&mogulusLogoEnabled=true&width=400&height=400&wmode=window" type="text/javascript">>Great video. If you're a worship leader or a pastor of any size church, this video has some good insights for you.]]></description>
      <pubDate>Tue, 03 Feb 2009 08:04:17 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1067955</guid>
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    <item>
      <title>Focus Your Creativity</title>
      <link>http://virb.com/readscott/posts/text/1065505</link>
      <description><![CDATA[<p>I was speaking with my pastor earlier today and he mentioned something that I've been thinking about for a while; it just hadn't materialized yet. He said,</p>
<blockquote>
<p>I want RiverTown to be focused on strong teaching and quality worship, not the flashiness that you might find at some other newer churches.</p>
</blockquote>
<p>Of course, that's a paraphrase, but you get the gist.</p>
<p>What Danny was saying is that he wants RiverTown to be known for something more powerful and meaningful than production tricks and a stage show. This doesn't negate high quality music and purposeful creativity. Rather, a wariness of flashiness helps us focus our creativity and passion for excellence on those things that really help our people grow in their faith, meet with God in sincerity, and connect to other people in a meaningful way.</p>
<p>When our creativity is focused on that goal, we see more fruit, greater excitement for Sunday mornings, an increased commitment to our church, a greater willingness to invite friends/family, and a readiness to serve. It's spectacular.</p>]]></description>
      <pubDate>Mon, 02 Feb 2009 00:55:01 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1065505</guid>
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      <title>My New Photo Log</title>
      <link>http://virb.com/readscott/posts/text/1060290</link>
      <description><![CDATA[<p><img src="http://content.screencast.com/users/readscott/folders/Jing/media/778fdee0-fa6a-4912-a07f-18d6c0a96b79/00000021.png" height="168" width="273" />I've really enjoyed taking lots of photos lately. The only problem is that there isn't really a good place to post the best photos in an attractive way.</p>
<p>Then, it dawned on me. <i><b>Tumblr!</b></i> Tumblr can handle exactly what I want it to, and it's free. So, I created a new Photo Log at <a href="http://photolog.readscott.com">http://photolog.readscott.com</a>. I'll be posting the best photos I take, interesting snippets from my life that happened to get caught on camera, and other stuff.</p>
<p>But, it will <b>only</b> be photos. ReadScott.com will still be my main blog, but I didn't want to inundate my blog readers with lots of single photos, which is what will be happening on my Photo Log.</p>]]></description>
      <pubDate>Thu, 29 Jan 2009 21:24:28 -0800</pubDate>
      <guid>http://virb.com/readscott/posts/text/1060290</guid>
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