Rootwork's Ivan Boothe created Exotica Jewelry's first presence on the web back in 1995, by establishing RingsForever.com. The website, which features Exotica's handcrafted titanium wedding rings, has gone through multiple iterations but remains the primary vehicle for the company's sales of titanium rings. Ivan designed the site from the ground up, including the custom design and implementation of Drupal's ecommerce platform.