OctoberOct 25 Sunday 09
The new, micro budget horror film, Paranormal Activity continues to rake in the cash, with this weekend pushing it above $60 million at the box office. That’s a Hollywood success story. The budget to make the film was a whopping $11,000. Not $111 million. Not …
(via Fissure Filmmaker's Blog)
OctoberOct 9 Friday 09
With our movie, Fissure, we utilized a variety of online services and tools to market our film. Below is a list of the things we tried, along with what worked and didn’t work for us.
Website
This is one of the most important online tools you need for your film. …
(via Fissure Filmmaker's Blog)
When we launched our film this summer, we used both traditional marketing methods (press releases, radio, news, interviews, screenings, etc.) and Internet-focused methods (blogs, webisodes, social media, etc.). Which is the winner? Hard to tell. Here are some of my …
(via Fissure Filmmaker's Blog)
Regarding distribution, everything has changed and continues to change. The entertainment landscape is vastly different than it was was just a few years ago. The Hollywood business models that worked for years now don’t work like they used to. The Internet changed …
(via Fissure Filmmaker's Blog)
JuneJun 10 Wednesday 09
We are making incredible progress in getting the webisodes ready to launch for our June 15th start date. Very exciting!
In the mean time, check out some of our “Behind-the-Scenes” clips from the movie:
Behind-the-Scenes Featurette 1, The Story
Behind-the-Scenes …
(via Fissure Filmmaker's Blog)
MayMay 6 Wednesday 09
Fissure co-star, Crystal Mantecon, recently finished up work on a new film by Terrence Malick called “Tree of Life“. Crystal plays opposite of Brad Pitt and Sean Penn.
I had a chance to travel down to Smithville where they were filming. Our first AD on Fissure,
(via Fissure Filmmaker's Blog)
JanuaryJan 7 Wednesday 09
In my last post, I shared four steps you can take to improve your chances for successful distribution for your indie feature film.
In this post, I want to talk about the various types of distribution deals that are out there for indie feature films. It's a bit …
DecemberDec 27 Saturday 08
Now that we are coming the close of our movie project, I want to take a few minutes to share some of the learnings along the way, because there are many!
To start with, I want to talk about independent film distribution, because of all the various steps of this process, …
DecemberDec 8 Monday 08
The new, revised Fissure trailer is now online at Trailer Addict.
NovemberNov 24 Monday 08
We are proud to announce that Fissure's foreign distribution has started. We signed an agreement this month with Uwe Boll. Boll will be managing all of our foreign distribution--theatrical, DVD and broadcast.
This past Friday, we delivered all of our audio and video …
OctoberOct 7 Tuesday 08

We were notified last week that Fissure has won the "Redemptive Storyteller Award" in the Professional Category at the Redemptive Film Festival in Virginia Beach, Virginia. We are very honored that Fissure has been selected for this reward.
Early on the script …
SeptemberSep 27 Saturday 08
In this week's issues of the Fort Worth Weekly, Fissure was voted Best Locally Made Film in 2008.
Here's what they had to say:
Filmed in Dallas and the Mid-Cities, Russ Pond's thriller screened at the AFI Dallas festival in March. The movie is about a cop who …
AugustAug 3 Sunday 08
Fissure received a relatively positive movie review at Beyond Hollywood. The reviewer writes:
Even with its relatively few shortcomings, Fissure is still worth a look. It's especially great fun to see how director Russ Pond has taken two distinct genres - sci-fi and …
JuneJun 5 Thursday 08
Things are moving a bit slowly now with distribution. But, that's not bad. We have chosen to navigate these uncharted waters slowly and methodically. There are quite a few horror stories about indie film distribution, and we're not going to be one of them.
We …
MayMay 3 Saturday 08
This was at the closing banquet of AFI Dallas on Sunday morning. I had the opportunity to meet Ron Livingston and Rosemarie DeWitt. Ron was running around getting his picture taken while Rosemarie and I ended up talking for quite awhile. She was really sweet.

AprilApr 14 Monday 08
Here are a couple more interviews from AFI Dallas:
Also, you can watch James Macdonald's interview from AFI Dallas:
AprilApr 6 Sunday 08
On Thursday, April 3rd, Fissure was featured on Good Morning Texas with Russ Pond, producer and director, along with Crystal Mantecon.
For those of you
AprilApr 1 Tuesday 08
Russ Pond's FISSURE Keeps Audiences Guessing
by Jennah Durant
Engineering and business marketing are not typically a director's forte-unless you're Russ Pond, who pulled triple duty as the director/producer/editor of Fissure, his first full-length film and an entry in …
MarchMar 30 Sunday 08
For you filmmakers in Texas, I'll be speaking on a panel Monday at 5:30 about filmmaking in Texas. I'll be joined by Garry Brown, Producer of Prison Break and the Director of the Texas Film Commission. It's open to industry professionals, so I hope you can make …
MarchMar 28 Friday 08
Last night was the opening festivities for AFI Dallas. We had a lot of fun. My wife and I attended the opening screening of Helen Hunt's film along with James Macdonald (aka Grunning) and Jim Blumetti (aka Roger Ulster) and his wife, Pam. After the screening, we …