SO IT GOES

Rock / Pop Punk / Pop

Minneapolis

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About

Fueled by the recent release of its debut CD, Historionics, SO IT GOES is on the rise and in full motion. Produced by Ed Ackerson (Polara, The Replacements, Golden Smog) and characterized by up-tempo rhythms, alluring melodies and provocative lyrics, Historionics is a complete record comprised of 11 noticeably different tracks that bounce, flow, push and pull with a sonic energy unique to the Minneapolis pop-punk/new wave rockers. Drawing comparisons from The Clash and The Cure to Franz Ferdinand and The Kaiser Chiefs, the People and critics have taken notice:

“Best Of 2006 list last week....Historionics is a genuine groundbreaker of an album…that produces a feeling akin to being bounced around in time musically; from the heady, experimental days of the '80s to some unknown, heretofore undiscovered future genre in the blink of an eye.”
- Pulse of the Twin Cities Magazine

**** Stars
"On their refreshing, coke-tinged slamfest of an LP, So It Goes expertly navigates the border between tacky new wave throwback group and pioneering post-punk….Produced and recorded at Minneapolis' Flowers Studio, the group worked with Ed Ackerson to capture the energy and enthusiasm that's making the group's live shows so popular."
- Indie Matters

"I have a great appreciation for what So It Goes does for this genre. They bring a raw rock attitude and energy and use these
ingredients to really breathe some much needed new life in the newer, new wave movement."
- Perfect Porridge

"The sound is incredibly infectious and energetic, buoyed by the strong vocals and the dance-y atmosphere it invokes. This is
certainly a cheery record but it also packs a wallop as evidenced in the raw and punchy “Ready, Control” – the crowning moment
on a very solid album."
- Punk Rock Reviews