1 ) start as a good idea

2 ) get adopted by some curious tech-savvy individuals

3 ) get adopted by some hipsters with tech-savvy friends

4 ) get adopted by college students

5 ) get adopted by the masses

6 ) get adopted by people who don’t even know why they’re signing up for it

7 ) become so convoluted with esoteric bullshit that people start to lose interest

8 ) become a wasteland of shameless self-promotion and product whoring

9 ) ???

10 ) Profit!