I saw this article come through from eMarketer.com: More Newspaper Sites Add Online Video

More than 90% of the top US newspaper Web sites now have online video. While these sites may not be a threat to YouTube yet, they do feature viewers' favorite content.

It made me think that in the not to distant future, we may see the lines blur between TV news and newspapers.  As the proliferation of "citizen journalists" continues, you may just decide to go to NYtimes.com for news as opposed to turning on CNN or ABC News. Right now there are a few sites that share content mostly if they have the same parent company.

I thinking that the news delivery business is going to change dramatically in the next few years. As people go on-line when news breaks, it will be critical that news sources have the stories as they happen. Newspapers know they are a day behind the news so it will force them to have video and breaking news in real time.

What will become of the print versions? They will morph into more expose writing or investigative reporting. It is easier to read a 1000 word article in print than on-line. I see them sampling aticles on-line and sending readers to get the printed version for the full story. "News" will be relegated to the website. 

Their advertising will shift as well. It will actually become more effective. They can target so much better than in print. It will start to become more of a win/win for the advertiser. The next thing we, as marketers, need to focus on is making those ads more appealing to the readers. Now that is a challenge.