We create web apps and communities that make a personal impact with users.
Web sites today focus too much on the feature-set race than actually really addressing the user's needs. Too many times you see people compete with each other to produce the shiniest, cutting edge site at the price of quality and usability. We believe in creating simple, well designed projects that do more with less.
We believe in real design and its ability to shape an experience in more than just the aesthetics. We're big fans of the older design sect; the type of people we used to look up to in school and are few and far between these days. They all had the amazing ability to push design beyond just the aesthetic value and into true communication. They did it through concept and simplicity and these are the guiding principles that guide how Thought & Theory approaches each and every thing we touch.
Jul 5, 2009

Had some mindless fun for once and put together this summer mixtape for Urban Jacksonville. We’re throwing a mini-summer-mixtape party this Friday at the Buritto Gallery if anyone in Jax is interested in hearing some good summer music and hanging out. .Also, make …
Jun 9, 2009

Off to Chicago to check out the concert on Thursday. If you’re in the Chicago area, be sure to buy your tickets for a great benefit concert.
Myspace Page
Facebook Page
Jun 4, 2009
So good I actually made a blog post about it instead of posting to twitter. Made by Pete Candeland and Passion Pictures.
May 19, 2009
Since Oprah is on Twitter, everyone you know is going to be on Twitter. This is inherently good and bad. Good because you finally don’t have to explain to your friends what Twitter is anymore, bad because eventually Twitter will seem like an overcrowded party that …
Apr 30, 2009
:::rannou, May 01, 2008:
thanks for c o n n e c t i n g ! i LIKE your stuff.........
I worship Him, Jul 24, 2007:
OMG, I just looked at your Flickr pics and I LOVE your work. Its so.......for lack of a better word, lol...........cute.
I worship Him, Jul 24, 2007:
OMG, reppin J-Ville!
Gagosian Liga, Jun 08, 2007:
Thank you for your friendship!
Greetings from Germany!
laura liz, Mar 29, 2007:
Thanks so much!
dokoohakoo, Mar 28, 2007:
Thanks for the compliment and the add. :)
Love your firm's vision. Look forward to further dialogues. Cheers!
No Star, Mar 27, 2007:
make smile happen.
benderienzo, Mar 25, 2007:
thanks so much for the compliment!
Impluo, Mar 24, 2007:
thanks :)
Benz, Mar 16, 2007:
great work::)