Thought & Theory
www.thoughtandtheory.com
Jacksonville, FL
About
We create web apps and communities that make a personal impact with users.
Web sites today focus too much on the feature-set race than actually really addressing the user's needs. Too many times you see people compete with each other to produce the shiniest, cutting edge site at the price of quality and usability. We believe in creating simple, well designed projects that do more with less.
We believe in real design and its ability to shape an experience in more than just the aesthetics. We're big fans of the older design sect; the type of people we used to look up to in school and are few and far between these days. They all had the amazing ability to push design beyond just the aesthetic value and into true communication. They did it through concept and simplicity and these are the guiding principles that guide how Thought & Theory approaches each and every thing we touch.
Contact
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Sep 27, 2009
Rethinking Thought & Theory Part II
Soundtrack for this second step:
Lyrics Born – Always Fine Tuning
Download audio file (alwaysfinetuning.mp3)
Continuing from the last article, let’s dive into the research and planning phase of the rebranding process and go over how we came about our new positioning …
Sep 19, 2009
Rethinking Thought & Theory Part I
It’s about 7:30 on a Saturday morning. In between refining an investment presentation for a new secret project and checking in some code for a client, I’m realizing how far we’ve come as a company. While we’re still relatively young, we’ve learned a lot over …
Sep 14, 2009
37 Signals Backpack + Logbook
For the last few months we’ve been using 37 Signal’s Backpack product purely for it’s journal feature. If you’re unfamiliar with it, think of it like a journal of not only what you’ve done, but what you are doing right now. It’s really a nice way to keep …
Sep 4, 2009
Quite Busy
Just wanted to give a quick update on what we’ve been up to lately and what to look out for in the next couple of months.
Cliqset
We’ve been working on some amazing projects with a local Jacksonville startup called Cliqset. They help you share, discover and discuss …
Jul 24, 2009
Job Flexibility and Putting a Dollar Value on it
So you are trying to make the decision, apply for a bunch of 9-5 jobs, make a couple extra thousand dollars a year, or apply for some of these telecommuting jobs online that pay less. Which route do you take and why? I won’t try to talk you out of the typical 9-5 job, …
:::rannou, May 1, 2008:
thanks for c o n n e c t i n g ! i LIKE your stuff.........
I worship Him, Jul 24, 2007:
OMG, I just looked at your Flickr pics and I LOVE your work. Its so.......for lack of a better word, lol...........cute.
I worship Him, Jul 24, 2007:
OMG, reppin J-Ville!
Gagosian Liga, Jun 8, 2007:
Thank you for your friendship!
Greetings from Germany!
laura liz, Mar 29, 2007:
Thanks so much!
dokoohakoo, Mar 28, 2007:
Thanks for the compliment and the add. :)
Love your firm's vision. Look forward to further dialogues. Cheers!
No Star, Mar 27, 2007:
make smile happen.
benderienzo, Mar 25, 2007:
thanks so much for the compliment!
Impluo, Mar 24, 2007:
thanks :)
Benz, Mar 16, 2007:
great work::)