Rethinking Thought & Theory Part II

Soundtrack for this second step:

Lyrics Born – Always Fine Tuning

Download audio file (alwaysfinetuning.mp3)
Continuing from the last article, let’s dive into the research and planning phase of the rebranding process and go over how we came about our new positioning …

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Rethinking Thought & Theory Part I

It’s about 7:30 on a Saturday morning. In between refining an investment presentation for a new secret project and checking in some code for a client, I’m realizing how far we’ve come as a company. While we’re still relatively young, we’ve learned a lot over …

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37 Signals Backpack + Logbook

For the last few months we’ve been using 37 Signal’s Backpack product purely for it’s journal feature. If you’re unfamiliar with it, think of it like a journal of not only what you’ve done, but what you are doing right now. It’s really a nice way to keep …

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Quite Busy

Just wanted to give a quick update on what we’ve been up to lately and what to look out for in the next couple of months.
Cliqset
We’ve been working on some amazing projects with a local Jacksonville startup called Cliqset. They help you share, discover and discuss …

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Job Flexibility and Putting a Dollar Value on it

So you are trying to make the decision, apply for a bunch of 9-5 jobs, make a couple extra thousand dollars a year, or apply for some of these telecommuting jobs online that pay less. Which route do you take and why? I won’t try to talk you out of the typical 9-5 job, …

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Kanye West Foundation Redesign

We just finished putting the final touches on our newest project for the Kanye West Foundation. We started with a simple setup using Expression Engine focusing mostly on creating a great site foundation for expansion and rolling out the new branding. Thanks to everyone …

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Urban Jacksonville Mixtape #9 – UJ / Thought & Theory Summer Mixtape

Had some mindless fun for once and put together this summer mixtape for Urban Jacksonville. We’re throwing a mini-summer-mixtape party this Friday at the Buritto Gallery if anyone in Jax is interested in hearing some good summer music and hanging out. .Also, make …

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Chicago Bound, Kanye West Foundation Benefit Concert

Off to Chicago to check out the concert on Thursday. If you’re in the Chicago area, be sure to buy your tickets for a great benefit concert.
Myspace Page

Facebook Page

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The Beatles Rockband Intro

So good I actually made a blog post about it instead of posting to twitter. Made by Pete Candeland and Passion Pictures.

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Staying Social with Twitter and Good Twitter Tools

Since Oprah is on Twitter, everyone you know is going to be on Twitter. This is inherently good and bad. Good because you finally don’t have to explain to your friends what Twitter is anymore, bad because eventually Twitter will seem like an overcrowded party that …

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TheCommon.org Redesign Released

After about 3 - 4 weeks of hard work, we’ve released a fully-redesigned version of TheCommon.org. We’re really pleased with the results and even more pleased with the response from users.
Big thanks goes out to all people involved. And like always, look out for …

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Interview with Dress Code NY for “Never Sleep”

If you’ve ever watched MTV or any of its properties over the past few years then you’ll recognize the work of Dan and Andre from Dress Code NY. They’ve just released a new book called “Never Sleep” focusing on a designer’s transition from art school student …

AIGA: Portfolio Panel - Portfolio Do’s & Don’ts

I’ll be participating in a panel this Thursday at 6:30PM at the Art Institute about the process of putting portfolios together and promoting yourself as a designer. I’ll be focusing more on how the web can help you in your job hunt and how you should approach the …

The Creative Living Room

Great new project from Shaun Andrews of Upstate Interactive. Be sure to check out the free book promotion he’s running to launch the site!
CLR is a semi-monthly online magazine focused on sharing stories of inspiration and motivation. Each issue will feature 2-3 …

Microsoft’s Future Vision

Video: Future Vision Montage
Part of me wants to see them realize this vision. Apple could use some competition.

5 Tips on Multitasking

We’ve all been there: countless unopened or flagged e-mails, multiple to-do lists, twitter replies, facebook friend requests, phone calls that need to be returned and tons of other items. These things pile up and tend to come in waves.
I’ve been incredibly busy with …

Working Flexibly - What Would You Do?

All of us at Thought & Theory have come from rather strict 9-5 (sometimes even 8 - 7) jobs at various companies and advertising agencies. While that amount of work never scared us (hell, i think we work longer days now), the lack of freedom didn’t really help the …

yiloveit - the world needs more love

Have you ever had an urge to tell all your friends why you love something? Even if it's small and possibly insignificant, like the love you have for girls who love beards? Well were happy to announce we created a small application to help you do just that.

yiloveit is …

Emprnt Going Strong - Thanks for All the Support!

We just wanted to take the time to thank all the support and coverage we’ve been getting for EMPRNT over the past month. While some of the traffic has been trickling in from CSS sites, the most traffic has come from some of our favorite design blogs and resources. It …

Honda on Making Mistakes and Failures

"I never failed. It just didn't work 10,000 times. And that 10,001 it lit up.'"

Speaking of mistakes, we're going to be ramping up production on Only Human again shortly and beginning the long pathway of overhauling a lot of the existing systems. Stay tuned.