Posted on Feb 8, 2009
Have A Coke & A Smile
From New York Magazine:
The New Ad Campaign: Why Pepsi Loves the PresidentLast fall, Pepsi announced that its namesake brand would no longer be handled in the U.S. by BBDO Worldwide, its ad agency for nearly 50 years. The company would be going to the firm TBWA/Chiat/Day for a radical overhaul. How does one go about rethinking a household brand that
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