This is a short film I put together for Schenkein's New Media division, to help shed light on the relevance of social media in today's society. All statistics that appear in the film were researched by the team. I scored original music for the film, shot all accompanying video and arranged the video sequence as you see it here. The film serves as one of many tools designed by the agency to educate current and potential clients on the importance of including new media platforms in their public relations campaigns.